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Schedule

Date

Topic

Readings

Assignments Due
April 3
 Course Introduction  
April 8 Conceptual Strategy I 
(Pizza after class in Terman basement)
  • Porter, Michael, The competitive advantage of firms", Chapter 2 in The Competitive Advantage of Nations, Free Press, New York, 1990, pp.33-53.
  • Collins, D.J. and C.A. Montgomery,  "Competing on Resources: Strategy in the 1990s"  HBR, July-August 1995.
April 10 Conceptual Strategy II
  •  Eisenhardt, Kathleen and Donald Snull, "Strategy as Simple Rules", HBR, January 2001/
  • Eisenhardt, Kathleen and D. Charles Galunic, "Coevolving: At last, a way to make Synergies Work", HBR, January-February 2000.
    •      		Submit Team Names
    April 15 Scenarios & 
    New Product Diffusion
    • Mahajan V., E. Muller and F. Bass , "difussion of New Products: Empirical Generalizations and Management Uses", Marketing Science Vol. 14 No. 3,1995.
    		 Homework #1
     
    April 17 Marketing Models: 
    Conjoint Analysis
  • Curry, "Understanding Conjoint Analysis in 15 Minutes"
  • Lilien and Rangasaway, "Conjoint Analysis for New Product Design", Marketing Engineering, 1998, pp.184-194.
    •      		Project Description
    April 22 Constructing a Value Model
  • T.B.D.
    •      		Homework #2
    April 24 Game Theory
    • Oster, S.  "Understanding Rivalry: Game Theory"  Chapters 13 of Modern Competitive Analysis, 3rd. edition, Oxford University Press, 1999. pp. 243-260.
    • Brandenburger & Nalebuff, "The Right Game: Use Game Theory to Shape Strategy," HBR, 1995.
    		 Sign-up for presentation and first meeting schedules
    April 29 Overview of Real Options in Projects
    • Amram, "Disciplined Decisions," HBR, 1999.
    • Dixit & Pindyck, "The Options Approach to Capital Investment," HBR, 1995
    		 Homework #3
    May 1
    Project Proposal Presentations
    Project Proposal
    (presentation and report)
    May 2-3
     First Meeting with Individual Project Groups
    		   First meeting with Weyant
    May 16 Second Meeting with Individual Project Groups   Second meeting with Weyant
    May 31 Student Project Final Presentations   Final Presentation
     June 7   Final Project Report Due   Final Report
     

     

    Submitting Group Member Names

    Once you have formed a group, you need to submit the names of the group members by April 10.  E-mail a group name (make one up) and member names to the TA.

    Scheduling Project Presentations and Meetings

    Each project team will make two presentations during the quarter: the project proposal presentation and the final project presentation. In addition, the professor and TA will give feedback to each group individually after the first presentation and towards the end of the project.  The proposal presentation and follow-up meeting times will be scheduled on a sign up sheet passed around in class and posted outside Terman 406.