We like to share our work with as many as possible. This requires various media. And let's face it, more and more folks engage with the web.
We are very serious about bringing the people behind the content together with the people behind the gadgets and software. The results are form-fit, situated, and site-specific media which work!
Now we don't have to rely upon customized solutions to most of our publication needs. They are too expensive to make and maintain. Take the example of wikis. We wanted a collaborative authoring platform. When we started researching and using wikis in the Traumwerk project in 2002 we had to build our own, taking open source code and tailoring it to our own needs. By 2005 there was available a commercial application, ProjectForum, that suited us perfectly, with a little bit of adjustment of its look and style. We bought it. In 2007 we shifted over to a subscription service running on ProjectForum's servers, because we don't have to maintain it.
We could spend a lot building a perfectly tailored solution to what we want to do. We find it better to work along a line of least resistance, accepting compromises, using what is available, working with the medium until it breaks down and won't work for us.
work with rather than against the medium