- Anticipating, planning of a trip, reviewing the trip (videos, pics, travel information)
- share information with same or other cars (which you know or not) (e.g. share pics with random other people driving back from the same travel destination)
- Kids should learn during a trip ("look out of the window!")
- do everything you do in the office in your car while driving
- people like to have a customized car but want it upfront
- people want to have all controls on the steering wheel, voice recognition (but has to work!)
- people want to be in control - (don't want to see when they're in the wrong gear)
- different needs (who is interested in GPS doesn't necessary want to have a high-end sound system)
- Parents want kids to be appeased in the back
- DVD's are mainly used for longer trips, kids should see the same movie
- Setting up of equipment (GPS, DVDs) takes time (which doesn't pay off for short trips)
- Parking kids for 30 mins in the car while doing groceries.
- comparison shopping in the car
- easy undisturbed communication (with people in and outside the car)
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