i put this in with the men's magazines because it was grouped with them in the store. however, it is actually pretty neutral. while most of the pictures are of men, especially in the ads, significant portions of one of the main articles are devoted to women- and as equals succeeding in a difficult sport, not in the 'oh, isn't it cute that this woman enjoys our sport' way that fly rod and reel used. It had no car or car related product ads, but it didn't seem to have an underlying disdain for cars: rather, they were an occasionally necessary evil.