this was aimed at people who own motorcycles and ride them fairly often, but still more at the 'sportbike riders' than the traditional harley davidson biker type. the magazine was primarily reviews of new fancy motorcycles, and there were actually ads for communication systems. the ad from baehr says that its system is for 'music entertainment, rider to passenger intercom, bike-to-bike communication, or any audio device you can think of', and the ad from autocom has a base kit for headset, phone (it's bluetooth compatibile), music and bike power, with optional expansion for GPS, radar, VOX bike to bike, and passenger helmet. This is interesting, as the other motorcycle magazines have not made music or inter-biker communication seem like a big deal, or like something that people would particularly want.