Podcasting Booms
The rise of satellite radio has been rapid in the United States, but its appeal to upscale households could also mean rapid market saturation. To keep growing, satellite radio providers need to consider expanding options for the less-wealthy public, warns a new report from Forrester Research. One hint of things to come is the emergence of podcasting--subscription-based music and other programming sent directly to users' MP3 players. Unlike free commercial radio, however, customers get to choose what they hear and when, and they can easily record the music to share, store, or enjoy anytime. Podcasting will see significant growth by 2010, reaching 12.3 million U.S. households, thanks to wider adoption of MP3 and broadband services, according to Forrester. Source: Forrester Research, 400 Technology Square, Cambridge, Massachusetts 02139