Only three in here, but two of them are clearly aimed at the same audience, young career women, while the third has no slant at all.
- Toyota rav4, tagline ‘give your life story some exclamation points’. Shot of a women holding heels in the foreground, clearly having kicked them off in the course of the evening- someone who wants to be slightly unpredictable.
- ford focus, tagline ‘at least walk around while you’re reading this, so I feel like I’m going somewhere.’ Discusses only performance features, no mention of media or luxury. Emphasizes pleasant driving experience ‘“let’s blow this pop stand” will always be on the tip of your tongue’.
- jeep liberty limited edition. Same as in Jane and that men’s magazine (will find later). tagline ‘relax’ showing devolution of footwear. This is the equivalent to one of the ads from the men’s magazines, and again, is aimed at those who are spending most of their time civilized but want to think back to or recapture the days when they could hang out at the beach/mountains/etc.