Only two ads here, and both appeal to luxury features, but not to media.

• Cadillac SRX, tagline ‘as a little girl you wanted a pony. How about 320 horses?’ not a lot of details provided, but concentrate more on the luxury features ‘with a sunroof so generous, even second-row passengers can bask in the sun’.
• Ford five hundred also in The New Yorker. tagline: ‘a raised cabin. So you no longer feel vertically challenged in traffic’. Appealing to those who have been used to driving a SUV or a minivan but no longer need to, so perhaps the recently retired, or empty nesters.