Meeting Notes, May 26, 2005

Questions

What are the core questions that we want to begin exploring more?
What is the language?
How are the cars treated culturally, by owners?
What about the multidimensional aspects? Where do we get the traditional user types?

Next steps

What do we want to collect? Get?
Who do we want to talk to? Vallets, buyers, sellers, modifiers...
What is going on at Fry's? The stereo installers?

Ideas

"Who's buying in the showrooms?"
Where can we find / collect the stories that we are telling?

The original Mini's design goals, the current Mini's appeal (vs the "new" Beetle's appeal).
The Scion design / advertising goals, results, screw-up
The

Media to collect

TV
Radio
Music
Magazines (car, cars on it but not car, advertisements in any mag)
Games
Movies
Cars in other places

Materials (what's the better word?)

Every Jeep dealer wants the metal back, no more plastic
Attention to detail at low end

Who is getting what...

Serena Love - audio shops / Fry's
Bill -> Gaming companies (and articles)
Chris Witmore -> NASCAR
Karen Loh (need to catch her)
Rolf Steier & Jin Tsutoba -> valets
David Platt -> Web stuff, companies, build sites, celebrities
Meg Butler -> pictures of car magazines on racks, southern
Deborah Yun -> More holistic approach
Ralph Maurer -> pictures of car magazines on racks, southern