• phase 1 complete presentation methodology.ppt

• people-and-car-knowledge.ppt

• phase 1 complete presentation v1.1.ppt

To go into the presentation:

1. Deliverables -
   1. composite characters
   2. analysis and compilation of a list of needs for composite characters
   3. analysis and compilation of a list of trends
2. Appendices
   1. Core methodologies
      1. Ethnography (Ruth)
      2. Literature Review (David)
      3. Modeling (Michael)
   2. Adjunct methodologies
      1. Brainstorm (Chris W)
      2. Statistics (Ralph)
   3. Ancillary insights
      1. Ethnographic insights (Ruth)
      2. Metaphors of space (Chris W)
      3. How people are educated about cars and media (David)
      4. Media affect/orientation (Ralph)

Presentation Stock Images