What is behavior design?
Behavior design is a discipline that studies the components that cause any individual behavior to occur. The Stanford behavior design lab builds upon Dr. BJ Fogg's behavior model.
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Meet the Team
Founder, Principal Investigator
Stanford B.S. Symbolic Systems, M.S. Management Science & Engineering
Stanford B.S. & M.S. Symbolic Systems
Christine Bora Lee
Stanford M.S. Management Science and Engineering
Stanford B.S. Mechanical Engineering
Stanford B.S. Computer Science, HCI
Behavior Design Consultant. Stanford B.S. Biology.