About Us

We are a diverse group of Stanford researchers dedicated to furthering innovation in behavior design.

Lab Members

BJ Fogg

Founder, Principal Investigator

Tanna Drapkin

Lab Manager

Aditi Poduval

Stanford B.S. Symbolic Systems, M.S. Management Science & Engineering

Ariana Qayumi

Stanford B.S. & M.S. Symbolic Systems

Christine Bora Lee

Joseph Lee

Stanford M.S. Management Science and Engineering

Nicole Aw

Stanford B.S. Mechanical Engineering

Curtis Staples

Stanford B.S. Computer Science, HCI

Andrew Zimmerman

Behavior Design Consultant. Stanford B.S. Biology.