Our Focus
In our lab we investigate a special type of habit. We focus on habits that are —- good for people (more health, prosperity, and happiness)
- easy to create
- easy to maintain
Our Purpose
We believe that by identifying these special habits and sharing them effectively, our research can benefit the lives of many people.Join Us
We welcome volunteer collaborators from around the world. To get started, please email Dr. BJ Fogg —> bjfogg@stanford.edu