From Designing Education Lab
- Center for Design Research
424 Panama Mall, Bldg. 560, #203
Stanford, CA 94305-2206
Mark recently completed a PhD in Mechanical Engineering/Design at Stanford University. The focus of his research can broadly be described as “pivot thinking,” the cognitive aptitudes and abilities that encourage innovation, and the tension between design engineering and business management cognitive styles. Mark is a Lecturer in the School of Engineering at Stanford University and teaches the course ME310X Product Management.
Mark has extensive background in consumer products management, having managed more than 50 consumer driven businesses over a 25-year career with The Procter & Gamble Company. In 2005, he joined Intuit, Inc. as Senior Vice President and Chief Marketing Officer and initiated a number of consumer package goods marketing best practices, introduced the use of competitive response modeling and "on-the-fly" A|B testing program to qualify software improvements. Mark is a member of The Band of Angels, Silicon Valley's oldest organization dedicated exclusively to funding seed stage start-ups. In addition, he serves on the board of several technology start-up companies.
- Ph.D., Mechanical Engineering-Design, Stanford University, 2011
- M.B.A., Finance/Marketing, Kellogg School, Northwestern University, 1977
- B.S.S., Communications, Northwestern University, 1975
- Kress, G. L. and Schar, M. F., “Teamology – The Art and Science of Design Team Formation,” in Design Thinking Research: Studying Co-Creation in Practice, ed. H. Plattner, C. Meinel, and L. J Leifer (Berlin Heidelberg: Springer, 2011), 191-212.
- Schar and Lande, M., “‘What Counts’ for Success: Understanding the Role of Product Manager and the Implications for Teaching Design Engineering Students” (presented at the Mudd Design Workshop VIII, Claremont CA, May, 2011).