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16 June 2010 Becky Currano : "TBPM: Tangible Business Process Modeling – Bringing IT Systems Thinking to Design Thinking"

Becky Currano will present this week at DesignX the results of the research project

"TBPM: Tangible Business Process Modeling – Bringing IT Systems Thinking to Design Thinking"

The goal at the outset of this project was to extend Tangible Business Process Modeling (TBPM) to the Product Design Space to support radical innovation with respect to the whole product ecosystem.

We have done so by merging TBPM and Customer Value Chain Analysis (CVCA) to develop Customer Value Chain Modeling (CVCM), a generative method to support in- novativeproductdesign. AnessentialelementofCVCMisviewingproductdesigntasks through the hybrid lens of TBPM and each of the various stakeholders in the product ecosystem, in order to identify opportunities to innovatively redesign the customer value chain as a whole.

CVCM assists in identifying pain points (difficulties and inconveniences) and pleasure points(successfulanddesirableelements)inthecustomervaluechain. Itseekstopre- serve and add pleasure points and to eliminate and mitigate pain points, with respect to thethreedimensionsoftime,money,andeffort. CVCMisbothanalyticandgenerative, and encourages radical process improvements by helping designers to ask questions such as:

  • What can I separate?
  • What can I add on?
  • What systems are possible with this product?
  • What products/services are possible with this system?

Facilitated by Bettina Maisch

23 June 2010 Soren Petersen and Akin Osman Kazakci

Soren Petersen:
Including design considerations in business strategies

When compared to average proposals, well-composed design proposals improve performance by increasing focus on strategy, function and design expression criteria. They increase investors’ evaluation, user benefit and innovation by up to 30%, while reducing the risk of budget overruns by up to 50%.
Even further performance increases can be achieved by:
1) Including Industrial Design considerations in Business Strategy.
2) Co-creating proposals
3) Making proposals dynamic, “Sticky” and inspirational
The opportunity here is to involve designers in the business design phase, securing useful proposal content for concept synthesis. Our team has recently conducted an extensive audit of business modeling tools and aligned these with the Design Quality Criteria. We now seek to test these models on industry projects.

Søren Petersen founded ingomar&ingomar - consulting in 1993 and has since worked with international organizations in Denmark, Michigan and California, including Rambøll Group, Steelcase, BMW Group DesignworksUSA and Copenhagen Business School.
Søren Petersen received an MS. Mechanical Engineering degree from the Danish Technical University and a BS in Transportation Design from Art Center College of Design. He has recently graduated from Stanford University, Center for Design Research, with a PhD in quantifying design. Focusing on developing metrics and decision methods for design concept selection in the conceptual phase of product development.

Akin Osman Kazakci:
A presentation of C-K design theory: context, applications and extentions

Since its introduction in 1999, C-K theory has been the center of many studies, both at the academic level and in Industry. The present talk will give a short overview of C-K theory and some of its applications. Some historical notes will be given and current axes of development will be considered. A discussion of possible extensions related to some of the on-going work at CDR and Influential models in design reseach (such as perception-action paradigm) will conclude.

Akin Osman Kazakci is affiliated with Mines ParisTech, Design Chair. He has an MS in Industrial Eng. from (Galatasaray Univ.,Turkey) and a BS in Decision Analysis and Operations Research and a PhD in AI in Design (Paris IX Dauphine Univ., France). His main research interests are Design reasoning, management of design and innovation, design support tools and approaches.

30 June 2010 No DesignX

7 July 2010 Tea Lempiälä and Lauren Aquino Shluzas: Coding - tools and processes

Tea Lempiälä, doctoral student at Aalto University will give a talk on the process of coding in qualitative research, using the software program atlas.ti. In the talk, she will present her coding methods, processes and experience.

Following Tea's presentation, Lauren A. Shluzas, will hold an informal break-out session to share a case example using NVivo qualitative analysis software (as an alternative to Atlas.ti), for students interested in qualitative methods.

Tea is using atlas.ti - - in her research about: "championing practices of engineers in the front-end of innovation".

Lauren is using NVIVO - - in her research about: Physician-Developer Interaction in Medical Device Design

We would like to have very interactive summer DesignX sessions. Everybody is welcome to share his/her experience with coding methods and other (software) tools . As always snacks and drinks will be offered ;-)

Literature and tools

Qualitative Research – Interviews & Observation

  • Lofland, J., Snow, D., Anderson, L. & Lofland, L. (2005). Analyzing Social Settings: A Guide to Qualitative Observation and Analysis. Wadsworth Publishing
  • Spradley, J. P. (1979). The Ethnographic Interview. Holt Rinehart and Winston

Case-based Research

  • Eisenhardt, Kathy (1989). Building Theories from Case Study Research. Kathleen M. Eisenhardt. The Academy of Management Review, Vol. 14, No. 4., pp. 532-550
  • Yin, Robert K. (2009). Case Study Research: Design and Methods, 4th Edition

Grounded Theory Building

  • Charmaz, K. (2006). Constructing Grounded Theory: A Practical Guide through Qualitative Analysis.
  • Glaser, B. and Strauss, A. (1967). The discovery of grounded theory. Chicago: Aldine.
  • Strauss, A. and Corbin, J. (1994). Grounded Theory methodology: An overview, In: Handbook of Qualitative Research (Denzin, N., K. and Lincoln, Y.,S., Eds.). Sage Publications, London, 1-18.
  • Recommended Classes:
    MS&E 383: Doctoral Research Seminar on Ethnographic Research (taught by Professor Stephen Barley or Pam Hinds yearly)
  • Social Science Data and Software (SSDS) Nvivo Workshops (Green Library)
  • QSR Online Tutorials (Free Webinars)

Recommended Software:

If you know good / valuable literature about coding - please send an email to:

Some information about the presenter:

Tea Lempiälä is a doctoral candidate in Aalto University, Finland. She is currently a visiting research at the Center for Design Research. Her research examines the practices of innovation in organizations; especially the way ideas are introduced and developed collaboratively.

Lauren Aquino Shluzas is a doctoral candidate in the Department of Mechanical Engineering at Stanford University. Her research examines how physician interaction in the medical device development process influences the clinical and financial outcomes of early stage medical device companies.

Facilitated by Bettina Maisch

14 July 2010 Tanja Aitamurto: "Crowdsourcing"

Tanja Aitamurto is a journalist and a Ph.D. student studying collective intelligence in journalism. She is looking into crowdsourcing, crowdfunding, and the concepts of open innovation and open science as manifestations of participatory culture. In her first case study Tanja has interviewed actors on a crowdfunding platform Spot.Us, in which freelancers gather funding for their story projects. Tanja has interviewed both Spot.Us donors and reporters, and has analyzed the impact on crowdfunding on journalism, and the donors' motivation to participate.

Tanja has studied at the Innovation Journalism Program at Stanford, and has MA in linguistics, MSc in Social Sciences and Licentiate in Journalism. Tanja advises media companies and non-profit organizations about the changes in the field of communication. As a journalist, she specializes in business and technology. She contributes to the Huffington Post and to the Helsingin Sanomat, the leading daily newspaper in Finland, as well as to the Finnish Broadcasting Company. Prior to coming to California, Tanja worked as a foreign affairs reporter and did reporting in countries such as Afghanistan, Angola, and Uganda.

Download : Paper (PDF) : Presentation (PPT/PDF) : Video (MP4)

Facilitated by Facilitator Name

21 July 2010 Mikko Laine: "Literature review - doing bibliometric analysis and systematic review"

Presentation topic:
The presentation gives a practical example of doing literature review by bibliometric analysis and systematic review.

Mikko Laine is a visiting scholar at the Scandinavian Consortium for Organizational Research at Stanford University. Back in Finland he is a doctoral candidate at the Aalto University School of Science, Department of Industrial Engineering and Management. In addition, he is a researcher and project manager at the Software Business Lab at Aalto University's BIT Research Centre. In his doctoral work he investigates open and user innovation in online communities.

Sitkis - A software tool for bibliometric analysis
UCINET - A social network analysis program (includes NetDraw to draw diagrams)

Tranfield, D., Denyer, D. and Smart, P. (2003) Towards a methodology for developing evidence-informed management knowledge by means of systematic review. British Journal of Management, 14, 207-222.
Kitchenham, B. (2004) Procedures for performing systematic reviews. Keele University Technical Report.

Facilitated by Bettina Maisch

28 July 2010 : "N.N."

Facilitated by Bettina Maisch

04 August 2010 Sascha Friesike: "The future of innovation or my altruistic and cunning plan to write a better textbook."

Content of the talk:
Oftentimes textbooks resemble encyclopedias. On a seemingly endless number of pages they present every fact that is known to the writers on the textbook's subject.
No student can determine what the essentials are and will hardly understand which of the hundreds of pages are worth remembering. I never liked the idea of exhaustive textbooks, not when I have to recommend one and especially not, when I have to read one. I am writing a textbook on innovation and would like to discuss with you what can get left out.

The presenter:
Sascha Friesike is a child of the 80ies and grew up watching He-Man, the Turtles and the Ghostbusters. More than a decade later, he went on to study industrial engineering at the Technical University in Berlin. Done with that he moved to Switzerland in order to become a Ph.D. student at the University of St.Gallen, where he lived for the past two and a half years. He researches in innovation management and has mainly worked on projects in the fields of Open Innovation and Appropriation. He is currently a visiting researcher at Stanford's Center for Design Research.

Facilitated by Bettina Maisch

11 August 2010 Dr. Joyce Moser: "Scientific Writing"

Topic of DesingX tonight
In today's workshop we'll talk about workable writing strategies, including getting started, dealing with the inevitable writing blocks, marshalling and presenting evidence, etc. and some basic writing skills. I hope this will also be a conversation with the grad students so that we can address their specific goals and needs as well as general issues.

The Presenter
Dr. Joyce Moser grew up in New York, came to California to go to school and never went home. She earned her law degree at UCLA and her Ph.D. at Stanford. She taught at Caltech and practiced law in Century City before she returned to Stanford when she married a professor she had once TA'd for. In 20 years at Stanford she has worked with students in H&S, the professional schools, and GES on writing and presentations at every level and any stage. She has also taught courses on detective fiction, California literature, and film noir, among others, and done a textbook about writing in American culture. She is the Associate Director of Stanford Introductory Studies, and she lives on campus with her husband.

Facilitated by Bettina Maisch

18 August 2010 Jonathan Edelmann: "Design Porn - watching designers make moves behind closed doors"

Design Porn - watching designers make moves behind closed doors

  a talk by Jonathan Edelman, Cole Patterson, Avantika Agarwal and Sophia Mark

What do designers really do when they make radical breaks from expected norms? We will discuss our findings after nine weeks of watching designers in the throes of stimulus response.

Come tomorrow at 5 pm and watch what happens when good designers do bad things ...

25 August 2010 Benedikt Nies[1] : "How to design better product-service processes for a better customer experience?"

Content of the talk:
The main research question of this talk is: How can we design better product- service processes for a better customer experience? Out of a preliminary study with interesting insights as well as a personal motivation out of the very successful redesigned customer process “iTunes” I identified the relations between the customer to the process as well as to further stakeholders as significant for the success of processes. Out of this I developed a tool of criteria to capture these relations and offered it to process re- designers. Will there be a better process redesign? I would like to discuss the results with you to get a feedback on my work.

The presenter:
Benedikt Nies is originally from the California of Germany- Bavaria. He is an impassionate supporter of BMW and Bayern Munich- both representing values like pleasure, innovations, dynamic but also tradition and conscientiousness. He started studying Mechanical Engineering at Technical University of Munich due to his enthusiasm concerning cars, particular the power train. During his studies he really appreciated the variety of mechanical engineering and developed great interests for new challenges. Coming to CDR is in consequence a very valuable and informative advancement for him. The goal of the research here in Stanford is his master thesis to graduate.

Facilitated by Facilitator Name

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