DesignXSummer2010
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Becky Currano will present this week at DesignX the results of the research project | Becky Currano will present this week at DesignX the results of the research project | ||
| - | "TBPM: Tangible Business Process Modeling – Bringing IT Systems Thinking to Design Thinking" | + | "TBPM: Tangible Business Process Modeling – Bringing IT Systems Thinking to Design Thinking" |
| - | The goal at the outset of this project was to extend Tangible Business Process Modeling (TBPM) to the Product Design Space to support radical innovation with respect to the whole product ecosystem. | + | The goal at the outset of this project was to extend Tangible Business Process Modeling (TBPM) to the Product Design Space to support radical innovation with respect to the whole product ecosystem. |
| - | We have done so by merging TBPM and Customer Value Chain Analysis (CVCA) to develop Customer Value Chain Modeling (CVCM), a generative method to support in- novativeproductdesign. AnessentialelementofCVCMisviewingproductdesigntasks through the hybrid lens of TBPM and each of the various stakeholders in the product ecosystem, in order to identify opportunities to innovatively redesign the customer value chain as a whole. | + | We have done so by merging TBPM and Customer Value Chain Analysis (CVCA) to develop Customer Value Chain Modeling (CVCM), a generative method to support in- novativeproductdesign. AnessentialelementofCVCMisviewingproductdesigntasks through the hybrid lens of TBPM and each of the various stakeholders in the product ecosystem, in order to identify opportunities to innovatively redesign the customer value chain as a whole. |
| - | CVCM assists in identifying pain points (difficulties and inconveniences) and pleasure points(successfulanddesirableelements)inthecustomervaluechain. Itseekstopre- serve and add pleasure points and to eliminate and mitigate pain points, with respect to thethreedimensionsoftime,money,andeffort. CVCMisbothanalyticandgenerative, and encourages radical process improvements by helping designers to ask questions such as:<br> | + | CVCM assists in identifying pain points (difficulties and inconveniences) and pleasure points(successfulanddesirableelements)inthecustomervaluechain. Itseekstopre- serve and add pleasure points and to eliminate and mitigate pain points, with respect to thethreedimensionsoftime,money,andeffort. CVCMisbothanalyticandgenerative, and encourages radical process improvements by helping designers to ask questions such as:<br> |
*What can I separate? | *What can I separate? | ||
*What can I add on? | *What can I add on? | ||
| - | *What systems are possible with this product? | + | *What systems are possible with this product? |
| - | *What products/services are possible with this system? | + | *What products/services are possible with this system?''<br>'' |
| - | + | ||
| - | '' | + | |
''Facilitated by Bettina Maisch'' | ''Facilitated by Bettina Maisch'' | ||
Revision as of 09:12, 16 June 2010
16 June 2010 (OPEN SLOT)Becky Currano : "TBPM: Tangible Business Process Modeling – Bringing IT Systems Thinking to Design Thinking"
Becky Currano will present this week at DesignX the results of the research project
"TBPM: Tangible Business Process Modeling – Bringing IT Systems Thinking to Design Thinking"
The goal at the outset of this project was to extend Tangible Business Process Modeling (TBPM) to the Product Design Space to support radical innovation with respect to the whole product ecosystem.
We have done so by merging TBPM and Customer Value Chain Analysis (CVCA) to develop Customer Value Chain Modeling (CVCM), a generative method to support in- novativeproductdesign. AnessentialelementofCVCMisviewingproductdesigntasks through the hybrid lens of TBPM and each of the various stakeholders in the product ecosystem, in order to identify opportunities to innovatively redesign the customer value chain as a whole.
CVCM assists in identifying pain points (difficulties and inconveniences) and pleasure points(successfulanddesirableelements)inthecustomervaluechain. Itseekstopre- serve and add pleasure points and to eliminate and mitigate pain points, with respect to thethreedimensionsoftime,money,andeffort. CVCMisbothanalyticandgenerative, and encourages radical process improvements by helping designers to ask questions such as:
- What can I separate?
- What can I add on?
- What systems are possible with this product?
- What products/services are possible with this system?
Facilitated by Bettina Maisch
23 June 2010 (OPEN SLOT)Presenter Name : "Title of Talk"
No abstract available for this talk.
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30 June 2010 (OPEN SLOT)Presenter Name : "Title of Talk"
No abstract available for this talk.
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7 July 2010 (OPEN SLOT)Presenter Name : "Title of Talk"
No abstract available for this talk.
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14 July 2010 (OPEN SLOT)Presenter Name : "Title of Talk"
No abstract available for this talk.
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21 July 2010 (OPEN SLOT)Presenter Name : "Title of Talk"
No abstract available for this talk.
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28 July 2010 (OPEN SLOT)Presenter Name : "Title of Talk"
No abstract available for this talk.
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04 August 2010 (OPEN SLOT)Presenter Name : "Title of Talk"
No abstract available for this talk.
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Facilitated by Facilitator Name
