DesignXSummer2010
From DesignX Wiki
16 June 2010 Becky Currano : "TBPM: Tangible Business Process Modeling – Bringing IT Systems Thinking to Design Thinking"
Becky Currano will present this week at DesignX the results of the research project
"TBPM: Tangible Business Process Modeling – Bringing IT Systems Thinking to Design Thinking"
The goal at the outset of this project was to extend Tangible Business Process Modeling (TBPM) to the Product Design Space to support radical innovation with respect to the whole product ecosystem.
We have done so by merging TBPM and Customer Value Chain Analysis (CVCA) to develop Customer Value Chain Modeling (CVCM), a generative method to support in- novativeproductdesign. AnessentialelementofCVCMisviewingproductdesigntasks through the hybrid lens of TBPM and each of the various stakeholders in the product ecosystem, in order to identify opportunities to innovatively redesign the customer value chain as a whole.
CVCM assists in identifying pain points (difficulties and inconveniences) and pleasure points(successfulanddesirableelements)inthecustomervaluechain. Itseekstopre- serve and add pleasure points and to eliminate and mitigate pain points, with respect to thethreedimensionsoftime,money,andeffort. CVCMisbothanalyticandgenerative, and encourages radical process improvements by helping designers to ask questions such as:
- What can I separate?
- What can I add on?
- What systems are possible with this product?
- What products/services are possible with this system?
Facilitated by Bettina Maisch
23 June 2010 Soren Petersen and Akin Osman Kazakci
Soren Petersen:
Including design considerations in business strategies
When compared to average proposals, well-composed design proposals improve performance by increasing focus on strategy, function and design expression criteria. They increase investors’ evaluation, user benefit and innovation by up to 30%, while reducing the risk of budget overruns by up to 50%.
Even further performance increases can be achieved by:
1) Including Industrial Design considerations in Business Strategy.
2) Co-creating proposals
3) Making proposals dynamic, “Sticky” and inspirational
The opportunity here is to involve designers in the business design phase, securing useful proposal content for concept synthesis. Our team has recently conducted an extensive audit of business modeling tools and aligned these with the Design Quality Criteria. We now seek to test these models on industry projects.
Søren Petersen founded ingomar&ingomar - consulting in 1993 and has since worked with international organizations in Denmark, Michigan and California, including Rambøll Group, Steelcase, BMW Group DesignworksUSA and Copenhagen Business School.
Søren Petersen received an MS. Mechanical Engineering degree from the Danish Technical University and a BS in Transportation Design from Art Center College of Design. He has recently graduated from Stanford University, Center for Design Research, with a PhD in quantifying design. Focusing on developing metrics and decision methods for design concept selection in the conceptual phase of product development.
Akin Osman Kazakci:
A presentation of C-K design theory: context, applications and extentions
Since its introduction in 1999, C-K theory has been the center of many studies, both at the academic level and in Industry. The present talk will give a short overview of C-K theory and some of its applications. Some historical notes will be given and current axes of development will be considered. A discussion of possible extensions related to some of the on-going work at CDR and Influential models in design reseach (such as perception-action paradigm) will conclude.
Akin Osman Kazakci is affiliated with Mines ParisTech, Design Chair. He has an MS in Industrial Eng. from (Galatasaray Univ.,Turkey) and a BS in Decision Analysis and Operations Research and a PhD in AI in Design (Paris IX Dauphine Univ., France). His main research interests are Design reasoning, management of design and innovation, design support tools and approaches.
30 June 2010 No DesignX
7 July 2010 Coding - tools and processes'
DesignX at the summer will be more informal. We want to talk about our research, tools and methodologies we are using.
Everybody is welcome to attend this informal workshop / discussion.
If you know good / valuable literature about coding - please send an email to: maisch@stanford.edu.
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14 July 2010: "Literature Review"
No abstract available for this talk.
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21 July 2010: "Creativitiy"
No abstract available for this talk.
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28 July 2010 (OPEN SLOT)Presenter Name : "Title of Talk"
No abstract available for this talk.
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04 August 2010 (OPEN SLOT)Presenter Name : "Title of Talk"
No abstract available for this talk.
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