Design Quantification Lab (DQL) Initiative
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= <span style="color: rgb(128, 0, 0);">Stanford Design Quantification Lab initiative</span> [[Image:Cdr-smallest.jpg]] [[Image:DQL-smallest.jpg]] = | = <span style="color: rgb(128, 0, 0);">Stanford Design Quantification Lab initiative</span> [[Image:Cdr-smallest.jpg]] [[Image:DQL-smallest.jpg]] = | ||
| - | By creating, detailing, validating and testing front-end metrics and methods, we are predicting the success of products, services, agendas and policies for any private or public organization, using triple-bottom line metrics. These methods support actionable framing and communication of complex design challenges.<br> | + | By creating, detailing, validating and testing of front-end metrics and methods, we are predicting the success of products, services, agendas and policies for any private or public organization, using triple-bottom line metrics. These methods support actionable framing and communication of complex design challenges.<br> |
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- Sara Beckman, UC Berkeley Haas School of Business, Berkeley California<br>- Ken Pickar, Caltech, Pasadena California<br>- Ab Stevels, Delft University, Delft Nederland<br>- John Heebøll, Technical University of Denmark, Lyngby Denmark<br> | - Sara Beckman, UC Berkeley Haas School of Business, Berkeley California<br>- Ken Pickar, Caltech, Pasadena California<br>- Ab Stevels, Delft University, Delft Nederland<br>- John Heebøll, Technical University of Denmark, Lyngby Denmark<br> | ||
| - | === Industry<br> === | + | === Industry<br> === |
| - | - Rambøll Group<br> | + | - Rambøll Group<br> |
=== Invitation<br> === | === Invitation<br> === | ||
| - | We are pleased to announce the establishment of the Stanford Design Quantification Lab, a new laboratory at Stanford Center for Design Research. | + | We are pleased to announce the establishment of the Stanford Design Quantification Lab, a new laboratory at Stanford Center for Design Research. |
Our vision is for business opportunities and design execution to be founded in shared interests, fair dealings and action oriented thinking, supported by objective metrics while encouraging the exploration of alternative paths to sustainable progress. | Our vision is for business opportunities and design execution to be founded in shared interests, fair dealings and action oriented thinking, supported by objective metrics while encouraging the exploration of alternative paths to sustainable progress. | ||
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Collectively we contribute a decade of design research into how to integrate design into business plans, portfolio management, design briefing and concept selection. Now we are inviting partners and sponsors, who share our interest and vision, and will be actively engaged in formulating research projects. Leveraging our collective knowledge in design quantification, open innovation and crowd sourcing we will conduct agile research with quarterly results coordinate under our strategic goal: Reducing and mitigate risk in development of sustainable and disruptive innovations. | Collectively we contribute a decade of design research into how to integrate design into business plans, portfolio management, design briefing and concept selection. Now we are inviting partners and sponsors, who share our interest and vision, and will be actively engaged in formulating research projects. Leveraging our collective knowledge in design quantification, open innovation and crowd sourcing we will conduct agile research with quarterly results coordinate under our strategic goal: Reducing and mitigate risk in development of sustainable and disruptive innovations. | ||
| - | For further information please see contacts at the bottom of the page.<br> | + | For further information please see contacts at the bottom of the page.<br> |
== Resources<br> == | == Resources<br> == | ||
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[http://www.ingomar.net/profitfromdesign.html Profit from Design] | [http://www.ingomar.net/profitfromdesign.html Profit from Design] | ||
| - | [https://www.conftool.com/iced11/index.php?page=browseSessions&search=petersen ICED'11 Conference] | + | [https://www.conftool.com/iced11/index.php?page=browseSessions&search=petersen ICED'11 Conference] |
== Contacts<br> == | == Contacts<br> == | ||
Revision as of 22:21, 18 July 2011
Contents |
Stanford Design Quantification Lab initiative 
By creating, detailing, validating and testing of front-end metrics and methods, we are predicting the success of products, services, agendas and policies for any private or public organization, using triple-bottom line metrics. These methods support actionable framing and communication of complex design challenges.
Innovation - use open innovation Project - define aspirations & reality Project structure - diverse risk
Initial projects
- Peace Design - Journalism Challenge
- Design Trend Prediction
- Design Briefing for Market and Execution Risk
- Crowd Sourcing Using LinkedIn
Partner
Academic
- Sara Beckman, UC Berkeley Haas School of Business, Berkeley California
- Ken Pickar, Caltech, Pasadena California
- Ab Stevels, Delft University, Delft Nederland
- John Heebøll, Technical University of Denmark, Lyngby Denmark
Industry
- Rambøll Group
Invitation
We are pleased to announce the establishment of the Stanford Design Quantification Lab, a new laboratory at Stanford Center for Design Research.
Our vision is for business opportunities and design execution to be founded in shared interests, fair dealings and action oriented thinking, supported by objective metrics while encouraging the exploration of alternative paths to sustainable progress.
The mission of our lab are creating, detailing, validating and testing of front-end metrics and methods, predicting success of products, services, agendas and policies in any organization, whether private or public, using triple-bottom line metrics. These methods support actionable framing and communication of complex design challenges.
Collectively we contribute a decade of design research into how to integrate design into business plans, portfolio management, design briefing and concept selection. Now we are inviting partners and sponsors, who share our interest and vision, and will be actively engaged in formulating research projects. Leveraging our collective knowledge in design quantification, open innovation and crowd sourcing we will conduct agile research with quarterly results coordinate under our strategic goal: Reducing and mitigate risk in development of sustainable and disruptive innovations.
For further information please see contacts at the bottom of the page.
Resources
Contacts
For more information, please contact:
- Tanja Aitamurto, Initiator: tanjaa@stanford.edu
- Søren Petersen, Initiator: ingomar1@stanford.edu
- Martin Steinert, Acting Assistant Professor and Deputy Director at Center for Design Research: steinert@stanford.edu
