Design Quantification Lab (DQL) Initiative

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Stanford Design Quantification Lab initiative     Cdr-smallest.jpg  DQL-smallest.jpg

By creating, detailing, validating and testing front-end metrics and methods, we are predicting the success of products, services, agendas and policies for any private or public organization, using triple-bottom line metrics. These methods support actionable framing and communication of complex design challenges.


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 Innovation                                                      Project                                                     Project structure

 DQL apply an open innovation model             Cycle beween aspirations                        Map the Market x Execution risk

                                                                         and current reality                                    space

Initial projects

- Peace Design - Journalism Challenge

- Design Trend Prediction

- Design Briefing for Market and Execution Risk

- Crowd Sourcing Using LinkedIn

Partner

Academic

- Sara Beckman, UC Berkeley Haas School of Business, Berkeley California
- Ken Pickar, Caltech, Pasadena California
- Ab Stevels, Delft University, Delft Nederland
- John Heebøll, Technical University of Denmark, Lyngby Denmark

Industry

- Nokia

- Rambøll Group

Resources

Scientific papers

Literature list

DMI article

Contacts

For more information, please contact:

- Tanja Aitamurto, Initiator: tanjaa@stanford.edu

- Søren Petersen, Initiator: ingomar1@stanford.edu

- Martin Steinert, Acting Assistant Professor and Deputy Director at Center for Design Research: steinert@stanford.edu

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