Design Quantification Lab (DQL) Initiative

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Stanford Design Quantification Lab initiative     Cdr-smallest.jpg  DQL-smallest.jpg

By creating, detailing, validating and testing front-end metrics and methods, we are predicting the success of products, services, agendas and policies for any private or public organization, using triple-bottom line metrics. These methods support actionable framing and communication of complex design challenges.


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 Innovation - use open innovation         Project - define aspirations & reality    Project structure - diverse risk

Initial projects

- Peace Design - Journalism Challenge

- Design Trend Prediction

- Design Briefing for Market and Execution Risk

- Crowd Sourcing Using LinkedIn

Partner

Academic

- Sara Beckman, UC Berkeley Haas School of Business, Berkeley California
- Ken Pickar, Caltech, Pasadena California
- Ab Stevels, Delft University, Delft Nederland
- John Heebøll, Technical University of Denmark, Lyngby Denmark

Industry

- Nokia

- Rambøll Group

Invitation

We are delighted to announce the launch of the Stanford Design Quantification Lab initiative, a new laboratory at Stanford Center for Design Research.

Our vision is for business opportunities and design execution to be founded in shared interests, fair dealings and action oriented thinking, supported by objective metrics while encouraging the exploration of alternative paths to sustainable progress.

The mission of our lab are creating, detailing, validating and testing of front-end metrics and methods, predicting success of products, services, agendas and policies in any organization, whether private or public, using triple-bottom line metrics. These methods support actionable framing and communication of complex design challenges.

Collectively we contribute a decade of design research into how to integrate design into business plans, portfolio management, design briefing and concept selection. Now we are inviting partners and sponsors, who share our interest and vision, and will be actively engaged in formulating research projects. Leveraging our collective knowledge in design quantification, open innovation and crowd sourcing we will conduct agile research with quarterly results coordinate under our strategic goal: Reducing and mitigate risk in development of sustainable and disruptive innovations.

For further information please see contacts at the bottom of the page.

Resources

Scientific papers

Literature list

DMI article

Profit from Design

ICED'11 Conference

Contacts

For more information, please contact:

- Tanja Aitamurto, Initiator: tanjaa@stanford.edu

- Søren Petersen, Initiator: ingomar1@stanford.edu

- Martin Steinert, Acting Assistant Professor and Deputy Director at Center for Design Research: steinert@stanford.edu

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