ME310X Product Management Mindsets

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=== <span style="color: rgb(128, 0, 0);">'''Overview'''</span>  ===
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[https://www.stanford.edu/group/design_education/cgi-bin/mediawiki/index.php/ME310x Click here].
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The role of Product Manager within industry is a driving force of innovation. Product Managers are trained as individual contributor engineers, yet evolve into multi-functional managers who lead the business, often through on-the-job training.&nbsp; The objective of ME310X is to equip the trained engineer to become a Product Manager and successfully meet the multi-functional challenge of new product development within an organization.<br>
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=== <span style="color: rgb(128, 0, 0);">What is Product Manager?</span>  ===
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A '''''Product Manager''''' is described as a classically trained engineer who works at the nexus of technology development and business management. They design and deliver new product offerings by leading activity that interprets customer needs, shapes technology development and generates bottom-line business results. Product Managers often work in within multi-functional teams and must be sensitive to a variety of viewpoints on how to successfully interpret customer needs, design products to meet those needs, and successfully launch those products into the marketplace.
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=== <span style="color: rgb(128, 0, 0);">Course Overview</span>  ===
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[[Image:PM Team.jpg|thumb|right|200x200px]]ME310X uses the metaphor of the "Product Management Team" to organize the course work.&nbsp; Sitting around this "table" are multi-functional representatives of the organization, who will bring unique strengths, viewpoints and political agendas to the new product development conversation.&nbsp; The Product Manager leader must be able to understand these differences and bring together competing perspectives to successfully design, develop and launch new products.
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ME310X sessions are dedicated to a single topic.&nbsp; Each session lasts about 3 hours, and the sessions are scheduled on intermittent Thursdays immediately following SUDS in Room 200.&nbsp; Refreshments are served as a way to keep energy levels high.
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Topics will range from the broad ("What is Product Management?") to the specific ("The Financial Mindset").&nbsp; Course materials will be sourced from MBA curriculum (mostly Harvard and Stanford) and feature case studies for discussion.&nbsp; Each session will have a relevant outside speaker to add real world credibility to the content.
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Some preparation work is required.&nbsp; Each session will require background reading, about 30 minutes per session.&nbsp; There are no written assignments.&nbsp; Grading will be based on attendance, evidence of preparation for class, and classroom participation.
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Every student who attends all 9 sessions will receive a [https://www.stanford.edu/group/designx_lab/wikiupload/7/78/NPD_Certificate_Example.pdf Certificate of Completion] for ME310X New Product Design.&nbsp; We will also experiment with qualification for the Product Development Management Association ([http://pdma.org/about_pdma.cfm PDMA]) New Product Development Professional ([http://pdma.org/certified.cfm NPDP]) certification.&nbsp; This is a recognized industry achievement and requires completion of a [http://pdma.org/certified_exam.cfm certification examination].&nbsp; NPDP&nbsp;certification is strictly optional and not a requirement for successful completion of ME310X.
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=== <span style="color: rgb(128, 0, 0);">Fall Quarter</span>  ===
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==== <span style="color: rgb(128, 0, 0);">Session #1 (October 6, 2011)</span> - ''What is Product Management?''<br>  ====
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What is Product Management?&nbsp; How is it similar to or different than Entrpreneurship?
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'''Read:''' [https://www.stanford.edu/group/designx_lab/wikiupload/6/61/WCF_Research_Paper.pdf ''"What Counts Factors" for Success: Understanding the Role of Product Manager'']
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'''Read:''' [https://www.stanford.edu/group/designx_lab/wikiupload/7/7d/PM_What_Counts_Factors_v1.1.pdf ''"What Counts Factors" from Industry'']
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'''Case Study:''' [https://www.stanford.edu/group/designx_lab/wikiupload/a/a1/ME310_Case_Study_Series-KLUTZ_Student.pdf ''KLUTZ'']
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'''Special Guest:''' DeWitt Durham, Vice President Production &amp; Product Development
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==== <span style="color: rgb(128, 0, 0);">Session #2 (November 3, 2011)</span> - ''Getting a Product Management Job''  ====
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Picking a target employer, creating a winning resume, the interview process, mock interview training
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'''Read:''' [https://www.stanford.edu/group/designx_lab/cgi-bin/mainwiki/index.php/Image:Higgins_2004_Note_on_Interviewing_HBR.pdf Harvard Business School - Notes on Interviewing]  
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'''Read:''' Strengths Finder 2.0 (Copies in the ME310 Loft)
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'''Complete: '''Strengths Finder instrument, bring results to class
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'''Bring your resume'''
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'''Special Guest:''' Anna-Katrina Shedletsky - Apple Product Design, ME310 Alum
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'''Example''' [https://www.stanford.edu/group/designx_lab/wikiupload/a/ab/Alex_granieri.pdf ME310 STAR&nbsp;Resume]
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'''Presentation [https://www.stanford.edu/group/designx_lab/wikiupload/e/ea/Session_2_Job_Finding_w_Links.ppt Visuals]'''
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==== <span style="color: rgb(128, 0, 0);">Session #3 (November 17, 2011)</span> - ''Leadership and New Product Development Team Dynamics''  ====
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What is leadership?&nbsp; What are the leadership implications for new product development teams?
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'''Read: '''[https://www.stanford.edu/group/designx_lab/cgi-bin/mainwiki/index.php/Image:Hackman_2009_Why_Teams_Don%27t_Work_HBR.pdf Why Teams Don't Work - HBR]
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'''Exercise:''' Mt. Everest Summit Team Challenge - On-Line Simulation (directions to follow)
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'''Special Guest:''' [http://www.hitopimages.com/climbs.html Megan Delehanty] - Two Time Summit Mt. Everest
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'''Presentation [https://www.stanford.edu/group/designx_lab/wikiupload/e/e3/Session_3_Teams_and_Leadership.pdf Visuals]'''
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=== <span style="color: rgb(128, 0, 0);">Winter Quarter </span>  ===
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==== Session #4 (January 19, 2012) - ''The Finance Mindset''<br>  ====
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'''Research: '''Corproate Treasure Hunt
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Read: Culinarian Cookware
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'''Group Exercise:''' Promotional Pricing<br>
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'''Special Guest:''' [http://www.linkedin.com/profile/view?id=4245342&authType=NAME_SEARCH&authToken=2MpO&locale=en_US&srchid=b55583ce-42c4-49ae-96b4-559f1de59521-0&srchindex=1&srchtotal=1&goback=.fps_PBCK_bob+togie_*1_*1_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*51_true_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2&pvs=ps&trk=pp_profile_name_link Bob Togie], Finance Director, Microsoft Corporation
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'''Presentation Visuals'''
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Drazil [https://www.stanford.edu/group/designx_lab/wikiupload/e/e9/Drazil.Pres.NewStrategy11.14.ppt Presentation]
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==== Session #5 (February 16, 2012) - ''The Sales Mindset''<br>  ====
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Course Materials TBA
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==== Session #6 (March 8, 2012) - ''The Human Resource Mindset''<br> ====
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Course Materials TBA
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=== <span style="color: rgb(128, 0, 0);">Spring Quarter</span>  ===
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==== Session #7 (April 12, 2012) - ''The Marketing Mindset''<br> ====
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Course Materials TBA
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==== Session #8 (May 3, 2012) - ''NPD Team Success Models''<br> ====
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Course Materials TBA
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==== Session #9 (May 17, 2012) - ''Personal Selling - Winning at the Critical Point''<br>  ====
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Coruse materials TBA
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Latest revision as of 15:13, 18 September 2013

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