ME310X Product Management Mindsets

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=== <span style="color: rgb(128, 0, 0);">'''Overview'''</span>  ===
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[https://www.stanford.edu/group/design_education/cgi-bin/mediawiki/index.php/ME310x Click here].
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The role of Product Manager within industry is a driving force of innovation. Product Managers are trained as individual contributor engineers, yet evolve into multi-functional managers who lead the business, often through on-the-job training.&nbsp; The objective of ME310X is to equip the trained engineer to become a Product Manager and successfully meet the multi-functional challenge of new product development within an organization.<br>
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=== <span style="color: rgb(128, 0, 0);">What is Product Manager?</span>  ===
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A '''''Product Manager''''' is described as a classically trained engineer who works at the nexus of technology development and business management. They design and deliver new product offerings by leading activity that interprets customer needs, shapes technology development and generates bottom-line business results. Product Managers often work in within multi-functional teams and must be sensitive to a variety of viewpoints on how to successfully interpret customer needs, design products to meet those needs, and successfully launch those products into the marketplace.
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=== <span style="color: rgb(128, 0, 0);">Course Overview</span>  ===
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[[Image:PM Team.jpg|thumb|right|200x200px|PM Team.jpg]]ME310X uses the metaphor of the "Product Management Team" to organize the course work.&nbsp; Sitting around this "table" are multi-functional representatives of the organization, who will bring unique strengths, viewpoints and political agendas to the new product development conversation.&nbsp; The Product Manager leader must be able to understand these differences and bring together competing perspectives to successfully design, develop and launch new products.
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ME310X sessions are dedicated to a single topic.&nbsp; Each session lasts about 3 hours, and the sessions are scheduled on intermittent Thursdays immediately following SUDS in Room 200.&nbsp; Refreshments are served as a way to keep energy levels high.
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Topics will range from the broad ("What is Product Management?") to the specific ("The Financial Mindset").&nbsp; Course materials will be sourced from MBA curriculum (mostly Harvard and Stanford) and feature case studies for discussion.&nbsp; Each session will have a relevant outside speaker to add real world credibility to the content.
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Some preparation work is required.&nbsp; Each session will require background reading, about 30 minutes per session.&nbsp; There are no written assignments.&nbsp; Grading will be based on attendance, evidence of preparation for class, and classroom participation.
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Every student who attends all 9 sessions will receive a [https://www.stanford.edu/group/designx_lab/wikiupload/7/78/NPD_Certificate_Example.pdf Certificate of Completion] for ME310X New Product Design. &nbsp;
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=== <span style="color: rgb(128, 0, 0);">Fall Quarter</span>  ===
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==== <span style="color: rgb(128, 0, 0);">Session #1 (October 11, 2012)</span> - ''What is Product Management?''<br>  ====
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What is Product Management?&nbsp; How is it similar to or different than Entrpreneurship?
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'''Read:''' [https://www.stanford.edu/group/designx_lab/wikiupload/6/61/WCF_Research_Paper.pdf ''"What Counts Factors" for Success: Understanding the Role of Product Manager'']  
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'''Read:''' [https://www.stanford.edu/group/designx_lab/wikiupload/7/7d/PM_What_Counts_Factors_v1.1.pdf ''"What Counts Factors" from Industry'']
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'''Case Study:''' [https://www.stanford.edu/group/designx_lab/wikiupload/a/a1/ME310_Case_Study_Series-KLUTZ_Student.pdf ''KLUTZ'']
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'''Special Guest:''' DeWitt Durham, Vice President Production &amp; Product Development
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==== <span style="color: rgb(128, 0, 0);">Session #2 (November 1, 2012)</span> - ''Getting a Product Management Job''  ====
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Picking a target employer, creating a winning resume, the interview process, mock interview training
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'''Read:''' Harvard Business School - Notes on Interviewing
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'''Read:''' [https://www.stanford.edu/group/designx_lab/wikiupload/4/4a/Elevator_Pitch_Template.pdf Elevator Pitch Template]
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'''Read:''' Strengths Finder 2.0 (Copies in the ME310 Loft)
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'''Complete: '''Strengths Finder instrument, bring results to class
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'''Bring your resume'''
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'''Special Guest:''' Anna-Katrina Shedletsky - Apple Product Design, ME310 Alum
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'''Example''' [https://www.stanford.edu/group/designx_lab/wikiupload/a/ab/Alex_granieri.pdf '''ME310 STAR&nbsp;Resume''']
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'''ME310 [https://www.stanford.edu/group/designx_lab/wikiupload/c/c4/ME310_2011-2012_Resume_Compilation_.pdf Resume Compliation]'''
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'''[https://www.stanford.edu/group/designx_lab/wikiupload/4/44/Session_2_Job_Finding.pdf Presentation]'''
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==== <span style="color: rgb(128, 0, 0);">Session #3 (November 15, 2012)</span> - ''Leadership and New Product Development Team Dynamics''  ====
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What is leadership?&nbsp; What are the leadership implications for new product development teams?
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'''Read: '''Why Teams Don't Work - HBR
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'''Exercise:''' Mt. Everest Summit Team Challenge - On-Line Simulation (directions to follow)
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'''Special Guest:''' [http://www.hitopimages.com/climbs.html Megan Delehanty] - Two Time Summit Mt. Everest
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'''Presentation [https://www.stanford.edu/group/designx_lab/wikiupload/e/e3/Session_3_Teams_and_Leadership.pdf Visuals]'''
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=== <span style="color: rgb(128, 0, 0);">Winter Quarter </span>  ===
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==== <span style="color: rgb(153, 51, 0);">Session #4 (January 24, 2013)</span> - ''The Finance Mindset''<br>  ====
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'''Research: '''[https://www.stanford.edu/group/designx_lab/wikiupload/8/82/Corporate_Treasure_Hunt.pdf Corporate Treasure Hunt]
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'''Read: '''Culinarian Cookware
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'''Group Exercise:''' [https://www.stanford.edu/group/designx_lab/wikiupload/d/d7/Culinarian_Worksheet.pdf Promotional Pricing]<br>
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'''Special Guest:''' [http://www.linkedin.com/profile/view?id=4245342&authType=NAME_SEARCH&authToken=2MpO&locale=en_US&srchid=b55583ce-42c4-49ae-96b4-559f1de59521-0&srchindex=1&srchtotal=1&goback=.fps_PBCK_bob+togie_*1_*1_*1_*1_*1_*1_*2_*1_Y_*1_*1_*1_false_1_R_*1_*51_*1_*51_true_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2&pvs=ps&trk=pp_profile_name_link Bob Togie], Finance Director, Microsoft Corporation
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'''Presentation [https://www.stanford.edu/group/designx_lab/wikiupload/9/93/ME1310X_Session_4_Finance.pdf Visuals]'''<br>
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Drazil [https://www.stanford.edu/group/designx_lab/wikiupload/e/e9/Drazil.Pres.NewStrategy11.14.ppt Presentation]
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==== <span style="color: rgb(128, 0, 0);">Session #5 (February 14, 2013)</span> - ''The Sales Mindset''  ====
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'''Watch:''' [http://www.youtube.com/watch?v=y-AXTx4PcKI Clip] of Alec Baldwin in [http://en.wikipedia.org/wiki/Glengarry_Glen_Ross Glengarry Glen Ross] (WARNING: Contains Strong Language)
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'''Read:''' Arck Systems
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'''Special Guest:''' [http://youtu.be/4OddRX9uO4o Ted Merendino], Product Planner, Tesla Motors
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'''Presentation [https://www.stanford.edu/group/designx_lab/wikiupload/7/7f/ME1310X_Session_5_Sales.pdf Visuals]'''
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==== <span style="color: rgb(128, 0, 0);">Session #6 (March 7, 2013)</span> - ''The Human Resource Mindset''<br>  ====
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'''Read:''' HBR Employee Motivation (10 minutes)
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'''Read:''' Starling Systems Case Study (10 minutes)
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'''Special Guests:''' [http://www.siop.org/lec/2009/olin_bio.aspx Kerry Olin] and [http://www.linkedin.com/pub/rachel-evangelista/41/b13/854 Rachel Evangelista], Microsoft Corporation
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'''Presentation [https://www.stanford.edu/group/designx_lab/wikiupload/f/f3/ME310X_Session_6_HR.pdf Visuals]'''
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=== <span style="color: rgb(128, 0, 0);">Spring Quarter</span>  ===
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==== Session #7 (April 11, 2013) - ''The Marketing Mindset''<br>  ====
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'''Read:''' Bryant Pharma (10 minutes)
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'''Special Guest:''' Jon Meltzer, Google
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'''Presentation [https://www.stanford.edu/group/designx_lab/wikiupload/0/0e/Marketing.pdf Visuals]'''
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==== Session #8 (May 9, 2013) - ''NPD Strategy Mindset''<br>  ====
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'''Read:''' Blue Ocean Strategy (10 mintues)<br>
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'''Read:''' Innovators Dilemma (5 minutes)
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'''Read:''' Clean Edge Razor (15 minutes)
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'''Special Guest:''' [http://www.bizjournals.com/sanjose/print-edition/2011/04/22/brian-dennehy-joins-SVB-focus-data.html Brian Dennehy], SVP Silicon Valley Bank
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'''Presentation Visuals'''
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==== Session #9 (May 23, 2013) - ''Business Strategy''<br>  ====
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'''Design Thinking Strategic Canvass'''
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'''OGSP Template'''
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'''Presentation Visuals'''
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Latest revision as of 14:13, 18 September 2013

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