The Virtual Film Festival

When Product Placement meets Machinima. Activision and Chrysler have announced the winners of the The Virtual Film Festival competition at E3.

Using Lionhead's The Movie as a platform, hundreds of players have created Chrysler-themed machinima in the last few weeks. The winner, George Lippert, was announced today at E3 in Los Angeles. Lippert received a new Chrysler Crossfire for his "Bullets Are Forever Starring Marshall Parris", while the nine semi-finalists were awarded a $1,000 cash prize. This is an interesting example of how new technologies of animation can be used to extend the brand image of corporations and how the creative power of fandom can be put to use. The co-partnership between Chrysler and Activion clearly demonstrates that games can become powerful marketing tools.

See the selected movies here.