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polling

How accurate are polls?

A recent article in Knowledge@Wharton (the Wharton School's online business journal)tackles the issue of the accuracy and reliability of polls. In Polling the Polling Experts: How Accurate and Useful are Polls These Days?, leading statisticians discuss (in laymen's terms) the strengths and weakness of different kinds of polling data and questions. An excellent read for those who want to be more informed consumers of polling data.

Knowledge@Wharton is also a great source for other interesting business related topics.

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