General Information
Program Schedule
Travel Information

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For the latest REE Europe 2012 details and updates, visit Aalto’s Conference website:


We have reached capacity and registration is now closed for this event. Thank you for your interest.

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Aalto University

Stanford Technology Ventures Program


Accel Partners:

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Juhana Nurmio
Aalto University

Rebecca Edwards
Manager of International Partnerships, Stanford Technology Ventures Program

Program Schedule

REE Europe 2012 focuses on cross-disciplinary collaboration with a strong emphasis on integrating a design approach to traditionally business and engineering-focused entrepreneurship education. It also integrates student engagement – the secret sauce of Aalto University’s entrepreneurial movement.

On day one we’ll focus on the disruptive ideas that are shaking up entrepreneurship education. On day two we’ll share best practices, and together shape the next generation of entrepreneurship education. On the last day, time is reserved to discuss how to share these ideas and practices in the future.

In addition to the inspiring speakers, the program also includes hands-on workshops, where participants will come together to share ideas and co-create new concepts and practices, and studios, which demonstrate innovative teaching methods.

Below the schedule you will find a list of confirmed speakers and presenters for REE Europe 2012 along with their short biographies. In addition to the inspiring speakers, the program also includes hands-on workshops, where participants will come together to share ideas. Click here to view featured speakers and presenters

Wednesday – September 5

Day 1

7:30-9:00 Breakfast & Registration
9:00-9:30 Transport from Hotel to Aalto Campus
9:30-10:00 REE Europe 2012 Welcome
Will Cardwell, Hannu Seristö, Tom Byers & Tina Seelig
10:00-10:45 School for Startups
Doug Richard, Founder
10:45-11:15 Break
11:15-11:45 The "Kaotic" Approach to Education
Christer Windeløv-Lidzélius, Principal KaosPilots
11:45-12:00 Break
12:00-12:30 The Architecture of Problems
Marco Steinberg, Director Helsinki Design Lab
12:30-13:30 Lunch
13:30-14:30 Parallel sessions:
  • Workshop: Startup Sauna – Building a World Class Accelerator Program in a University Context
  • Studio: Christer Windeløv-Lidzélius: Danish Creativity Toolkit – LEGOs
  • Studio: Alistair Fee: James Bond Innovation Challenge
  • Studio: Effectual Entrepreneurship Live! with Peter Kelly
14:30-15:00 Break
15:00-16:00 Parallel sessions:
  • Workshop: Karen Wilson: Entrepreneurship Education – Myths and Realities
  • Workshop: Kalevi Ekman: Cross Disciplinary Collaboration – Experiences from Design Factory
  • Studio: Alistair Fee: James Bond Innovation Challenge
  • Studio: Effectual Entrepreneurship Live! with Peter Kelly
16:00-16:30 Break
16:30-17:30 Start Here – Growing a Successful Business
Open lecture by Doug Richard
17:30-18:00 Walk to the cocktail dinner
18:00 Cocktail Dinner at Saha on Aalto Campus
20:30 Transport to Hotel

Thursday – September 6

Day 2

9:00-9:30 Transport from Hotel to Aalto Campus
9:30-10:00 Orientation
10:00-10:45 Building A Global Business From Scratch in Finland
Risto Siilasmaa
10:45-11:30 A Crash Course on Creativity
Tina Seelig
11:30-12:00 Break
12:00-13:00 Parallel sessions:
  • Workshop: Wili Miettinen: Engaging Experienced Entrepreneurs in an Academic Program
  • Studio: Ferdinando Buscema: The 3 I’s of Magic: Intuition, Instinct, Imagination
  • Workshop: Aaltoes: The Customer Voice – What do Students Expect
13:00-14:00 Lunch
14:00-15:00 Parallel sessions:
  • Workshop: Jeff Schox: Understanding Abstraction Layers for Effective Communication in the Phases of a Startup
  • Workshop: John Mullins: Customers Financing Startups
15:00-15:30 Break
15:30-16:30 Parallel sessions:
16:30-17:00 Future of REE
17:00-18:00 Boat to restaurant Saaristo in Helsinki Archipelago
18:00-20:00 Dinner at restaurant Saaristo
20:30 Transport to Hotel

Friday – September 7

Day 3

7:30-9:00 Breakfast
9:00-9:30 Transport from Hotel to Aalto Campus
9:30-10:00 Orientation
10:00-10:30 Why Global Collaboration in Entrepreneurship Education Could Change the World
Tom Byers
10:30-10:45 Break
10:45-11:45 Planning the future of REE – Workshops
Will Cardwell, Tom Byers & Tina Seelig
11:45-12:00 Break
12:00-12:30 Planning the future of REE – Conclusions
Will Cardwell, Tom Byers & Tina Seelig
12:30-13:30 Lunch
13:30-14:30 Wrap-up and feedback
Will Cardwell, Tom Byers & Tina Seelig
14:30 Departure

Speaker and Presenter Biographies


Tom Byers – Stanford Technology Ventures Program (STVP)
As an engineering professor at Stanford University, Tom focuses on innovation and entrepreneurship education. He is a founder and faculty co-director of STVP, and is also the co-author of a leading entrepreneurship textbook called “Technology Ventures: From Idea to Enterprise,” published by McGraw-Hill.

Will Cardwell – Aalto Center for Entrepreneurship (ACE)
Will currently runs the Aalto Center for Entrepreneurship, which is responsible for technology transfer and innovation services at Aalto. He has also spent 15 years in the Finnish high-tech environment, as CEO of a startup, venture capitalist, CEO of Finland’s largest incubator chain Technopolis Ventures, investment banker, researcher and lecturer of Aalto School of Economics and Aalto University of Technology.

Doug Richard – School for Startups
As a serial entrepreneur, effective public speaker, and armed with a degree in psychology from the University of California, Doug is uniquely prepared to create and deliver effective training in how to start and run a profitable business. As Founder of the School for Startups, Doug has delivered instruction to more than 10,000 business owners with help from universities, public institutions and philanthropic organizations.

Tina Seelig – Stanford Technology Ventures Program (STVP)
Tina is the Executive Director of STVP, the entrepreneurship center at Stanford University’s School of Engineering. She also teaches courses on creativity, innovation, and entrepreneurship in the department of Management Science and Engineering, and within the Hasso Plattner Institute of Design at Stanford.

Hannu Seristö – Aalto University
The Vice President of Knowledge Networks, Hannu has a doctorate from the Helsinki School of Economics, where he has also worked as Professor of International Business. He has also held positions related to international business in Polar Electro Oy, Suunto Oy and Finnair, and has worked as a consultant at McKinsey.

Risto Siilasmaa – Nokia and F-Secure
Currently the Chairman at Nokia, Risto is one of the most respected and successful high-tech entrepreneurs in Finland. He founded F-Secure Corporation and has been its Chairman since 2006. More recently Risto has become known as a business angel, investing in several technology startups and serving on their boards of directors.

Marco Steinberg – Sitra
A veteran of RISD and the Harvard Graduate School of Design, Marco currently directs Sitra’s internal strategic design efforts, which chart new, forward-oriented opportunities to help Sitra meet its mission of enhancing Finland’s national innovation ability and well being. Marco is also responsible for such efforts as Helsinki Design Lab and Low2No.

Christer Windeløv-Lidzélius – KaosPilots
Christer devotes his time to consulting with the groundbreaking Danish education organization, KaosPilots. As CEO and Principal since 2006, he works to help students become creative leaders and thinkers, and to create positive social change through personal growth. An entrepreneur, consultant and alumnus of KaosPilots, Christer holds an MBA from Herriot-Watt University in Edinburgh.

Workshop & Studio Presenters

Aalto Entrepreneurship Society (Aaltoes)
Aaltoes is Europe’s largest and most active entrepreneurship community. A fully student and postgraduate led organization, Aaltoes works to gather the most talented students and researchers to create more startups and build international connections in and around Aalto University in Helsinki, Finland.

Ferdinando Buscema – Istituto Europeo di Design (IED)
Ferdinando is a specialist who designs “magical experiences” for individual and corporate growth. With a background in mechanical engineering, humanistic psychology and business management, he creates high-value edutainment events on the themes of innovation, leadership, and effective communication.

Kalevi Ekman – Aalto Design Factory
Kalevi is the founder of the Aalto Design Factory, an experimental interdisciplinary platform aiming to support interdisciplinary and international co-operation between parties interested in any aspects of design and development. He is also the chair of Machine Design at the Department of Engineering Design and Production, School of Engineering, at Aalto University.

Alistair Fee – Queen’s University Belfast
Alistair is an international trade specialist with experience in over 50 countries. He has studied manufacturing and marketing techniques in Afghanistan, Cuba, Kyrgyzstan, India, Zimbabwe, USA, Japan, Germany, Ireland and elsewhere. At Queen’s University Belfast he runs courses in business start up, marketing, economics, innovation, leadership, creativity, and negotiation for Masters PhD and Executive students. He is also Senior Partner at Acorn International.

Dr. Peter Kelly – Aalto University
Holding an MBA from the University of Notre Dame and a PhD from London Business School, Peter is a lecturer at the Department of Industrial Engineering and Management at Aalto, where he teaches creative entrepreneurship. Over the past 15 years, he has worked with entrepreneurs across Europe and Canada and is also an angel investor.

Hervé Lebret – École Polytechnique Fédérale de Lausanne (EPFL)
Hervé manages the Innogrants at EPFL (the Swiss Federal Institute of Technology in Lausanne), a program supporting startup creation. The program includes grants to entrepreneurs and conferences where role models share their entrepreneurial experience with students and researchers. He was also with Index Ventures for seven years and is the author of the book “Start-Up, what we may still learn from Silicon Valley.”

Wili Miettinen – Serial Entrepreneur and Investor
For the past couple of years, Ville “Wili” Miettinen has been particularly interested in disruptive technologies, such as crowdsourcing, cloud labor and human computation. He has a strong background in coding, computer graphics, and was a co-founder of Hybrid Graphics (later NVIDIA Finland), and a pioneer in real-time 3D graphics technologies. Currently, he is one of the founders of Microtask and is very active in the Finnish startup scene.

John Mullins – London Business School
John is an Associate Professor of Management Practice in Entrepreneurship and Marketing at the London Business School. He earned his MBA at the Stanford Graduate School of Business and his Ph.D. at the University of Minnesota. An award-winning teacher and scholar, John brings 20 years of executive experience in high-growth retailing firms to his teaching and research, including two ventures he founded and one he took public.

Jeffrey Schox – Schox Patent Group
Jeffrey is a registered patent attorney and the founding member of Schox Patent Group, a boutique patent firm devoted to startup ventures. Drawing on his 12 years in patent law and six years in angel investing, he builds patent portfolios that enable startups to increase value and attract funding. He is also a Consulting Professor at Stanford, teaching courses like Patent Prosecution and Patent Law and Strategy for Innovators and Entrepreneurs.

Karen E. Wilson – GV Partners
Karen is the founder of GV Partners, a firm she created in 2004. She also works in the Science, Technology and Industry Directorate of the OECD. For the past five years, she has also served as a Senior Fellow at the Kauffman Foundation. Her areas of focus include entrepreneurship education, finance (angel investment and VC) and policy. She has worked with private sector firms, international organizations, and foundations and universities.