Life Lessons from Going Through a Car Purchase Decision-making Experience

I am thinking about a car purchase again – it’s one of those life phases that one goes in and out at fairly regular intervals. There’s a life lesson in there – about making decisions, compromising, prioritizing, and moving ahead. For cars, I rate Safety as #1. Comfort and reliability are the next most important criteria for me. There’s utility, convenience and road visibility as well that I would call priorities. Then, cost-to-own, fuel efficiency, looks and power are towards the tail end – something has to be at the bottom of the list!

It’s tough enough to prioritize these factors, but there are complications/tough challenges still:

(1) How do you match these priorities with the car? Just about every auto manufacturer does not make Safety their #1 priority [they have a list too]. It’s probably somewhere around #5 or so. How do you make a decision when priorities are not in-synch?

(2) If the purchase involves two decision-makers, how do you proceed with a purchase where the priority list does not EXACTLY match?

For the YCISL, we could focus on computers or digital cameras – or anything the participants would care to suggest. There are decision-making lessons in this exercise, but there are various other skills and attitudes to be assessed.

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