A good case study of a sustainability public awareness/public education (PAPE) program may be the Seafood Watch program headed by the Monterey Bay Aquarium. This may be a good role model for students to use in developing their own PAPE programs.
Perhaps we could even arrange a visit to the MBA.
Is there a Chinese language equivalent?
http://www.montereybayaquarium.org/cr/seafoodwatch.aspx
The Seafood Watch-Whole Foods seafood labeling program is a good example of a partnership to expand information utility.