YouTube Video: this $90 water bottle has a Hi Def Video Camera

Screen Shot 2018-05-01 at 10.14.05 AMThis morning (Tuesday May 1, 2018), Casey Neistat (actually I am finding several of his videos quite relevant to YCISL) posted a YouTube video review of a water bottle with a mini video camera built-in. The three main features (there are more, but you have to click on “Show more”) of this product as posted on the B&H web site are:

  • 1920 x 1080 Resolution
  • Motion-Activated Recording
  • Built-in Rechargeable Battery

The product name, although wordy, adds to the draw: BrickHouse Security Water Bottle with 1080p Covert Camera. For interesting contrast, the BrickHouse Security web site calls the product “HD 1080P Water Bottle Hidden Camera” and the three main features are:

  • Motion Detection Recording
  • Supports Up to 64GB Memory
  • Food Grade PET Plastic

We’ve visited the idea of a video camera in a water bottle in our workshop with teams that are assigned a GoPro Hero Session as their convergence inspiration for their water bottle design. While the GoPro is an action camera and less so (although capable) a surveillance/spy camera, it’s cool to see a company realizing such a product.

Beyond the convergence part of our exercise, positioning and framing could be factors considered for the presentation (an exercise in storytelling, perhaps). Framing would be the attempt to have prospective users imagine a scene in which the product is present, and positioning is messaging where exactly that product may appear within that frame. Framing and positioning are generally singular in messaging (lest you risk contradiction, confusion and dilution), but combining with the other elements of our elevator pitch exercise (eg, opportunity, ask and promise) should give rise to a compelling story. I feel the compelling story is missing which is why Neistat had both positive and negative recommendations in his review conclusion.

 

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