YCISL Team Project: Disrupting Human Behavior

One of the challenges that we have discussed in the YCISL workshops is changing human behavior. From ideas of the growth mindset (Dweck) to Simple, But Not Easy (Robbins), we know that changing human behavior like a disruptor requires a high level of mindful and persuasive creativity. We would need to leverage the sense of “new” (linked to the Try Something New workshop idea) and a worldview-framed story.

I am therefore considering the design of a YCISL team project with the theme “Disrupting Human Behavior” whereby teams have to realize a product that opens a new and competitively compelling path towards a sustainable objective.

The project would require a clear path and powerful messaging. Competitive advantage (just like in our Elevator Pitch exercise) would need to be awesome – as would ask and promise.

To be ultimately challenging, the teams would have to make (influence) other participants in the workshop willing to try the new path and consider sticking with it. It would have to be something workshop participants are actually doing at the start of the workshop – and would change their behavior by the end of the workshop.

How hard would that be?

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