Exercise: Prototyping with Lego

I am thinking it may be possible (and fun) to reproduce the iPod prototype unveiling experience described in Chapter 30 of “Steve Jobs” by Walter Isaacson. Fadell had designed 3 prototype models whose purpose was for Steve Jobs to inspect (for look and feel, as well as features). Fadell put what he considered the top candidate under a bowl (hidden from view). The presentation started with a layout of the components and then assembling them to show the various ways they could or would go together.

At this point, the book does mention Lego blocks which is something that has previously been used in the YCISL workshop.

The story continues with the unveiling of the #2 and #3 prototype models. Since the actual models were carved from styrofoam, there wasn’t any operational functionality (ie, no “click and feel”) but the creative concept could be considered. In fact, it was probably critical to the iPod’s success that engineering was not considered at this stage. There was a little bit of brainstorming with what-if? thinking as they considered modifications to the models. When the #1 prototype model was un-hidden [important so that it would not attract too much early attention], it seemed that it addressed the creative energy that they had experienced just moments before, and there was instantaneous agreement about the direction to take.

We could do this as a YCISL exercise. Students could build a series of optional base models [selected from the sandboxing phase] and build models using Lego pieces. The exercise would then involve prototyping for look and feel, and the packaged feature set. We would then need one group of students to present their prototypes and another group to be the audience. We would do the what-if? so presenters and presentees have their views in the open. Then the members of the audience would select the best candidate. We could then have a discussion about the presentation, the chosen prototype and whether they felt they could move forward or had to trace back.

 

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