Guest Speakers

Nichole Rouillac

Nichole Rouillac

Founding Parter of level design sf

Chair of IDSA Women in Design San Francisco

Nichole is a passionate and accomplished Industrial Designer and a founding partner of level design sf. She has over 15 years of experience distilling the world’s most complex technologies into solutions that touch millions of lives in meaningful ways. Nichole excels at crafting design stories that breathe life into products and capture emotional connections between consumers and brands. She has been recognized with numerous awards for her iconic work and her contributions have helped pave the way for new industries and propelled brands into the spotlight as category leaders.

Guided by the fundamental belief that balance, diversity, and inclusion are essential ingredients for a successful design practice, Nichole co-founded level design sf in 2016. level is a process and material driven Industrial Design agency, founded on the core importance of balance—art and science, vision and manufacturing constraints, work and play.

In 2017, Nichole took the mantle of chair for IDSA’s Women in Design San Francisco where she works effortlessly to connect the women and men in the design community in an effort to create a more balanced future and mentor the next generations of talent.

elizabeth laraki

Elizabeth Laraki

Director of Product Design at Facebook, Social Impact

Elizabeth Laraki is Director of Product Design at Facebook where she leads the design team for Social Impact. The work of her team spans making Facebook a valuable tool during crises, giving people the power to fundraise for the causes they care about, solving the world's shortage of safe blood, and giving people a voice in government. She formerly managed the design teams for Profile, Local and Events at Facebook.

Prior to Facebook, Elizabeth spent six years at Google leading and managing design teams for Google Search, Google Maps, and YouTube, where she worked on challenges such as integrating non-website results into Google search results (e.g., images, places, videos, etc.), evolving Google Maps into a single product that encompassed local businesses, maps, directions, transit, etc., and making it easier to find all of those cat videos you so love to watch on YouTube.

Elizabeth was born and raised in Michigan, studied Graphic Design at the University of Michigan, and did her graduate work in Interaction Design at Carnegie Mellon. Since a very early website redesign for the Red Cross in 2002, Elizabeth has been driven by how she can shape meaningful products and experiences that delight and serve the people who engage with them. She thrives working collaboratively with an interdisciplinary team on products that are at a global scale. Elizabeth lives in the San Francisco Bay Area with her husband and three young sons, who are five, four, and one.

Barry Katz

Barry Katz

Adjunct Professor at Stanford University

Professor at California College of the Arts

Fellow at IDEO, Inc.

Barry Katz is adjunct professor in the Department of Mechanical Engineering at Stanford University, professor of Industrial and Interaction Design at the California College of the Arts in San Francisco, and Fellow at IDEO, Inc., the Silicon Valley-based design and innovation consultancy. He is the author of seven books including, most recently, Make it New: The History of Silicon Valley Design (MIT Press 2015). He is currently working on a new book, The Architecture of Information, which studies radical buildings and visionary projects in the technology industries.


Annie Wu

Annie Wu

Experience Designer at Airbnb

Annie Wu is an Experience Designer at Airbnb, where she's working with the Human Team to build a product that supports refugee resettlement. Previously, she was Senior Communication Designer at where she designed products in service of poverty alleviation, from micro-health insurance to financial literacy programs. Her journey to social impact design has included an ethnographic research fellowship in Cape Town, South Africa; helping clients innovate through human-centered design at IDEO; and working with non-profits in Chicago with Greater Good Studio. She studied Industrial Design at the Rhode Island School of Design and Anthropology at Brown University.

Robin McIntiosh

Robin McIntosh

Co-CEO and a Co-Founder of Workit Health

Robin McIntosh is Co-CEO and a Co-Founder of Workit Health. An experienced entrepreneur, designer and builder, Robin has founded multiple companies, and has worked across startups, brands, and business communities over the past ten years. Previously, she co-founded SIREN, an award-winning San Francisco based design agency, and YogaBuddy, where she served as CEO and head of product until its acquisition by Yoga Journal (Active Interest Media) in 2014.

Robin’s expertise lies in crafting and executing business growth strategies, as well as building innovative and compelling consumer experiences. A designer by training, she excels at solving industry-scale problems through user-centered research, design thinking and craft. Robin holds a Bachelor of Arts in English Literature and Spanish from the University of Michigan, and a Bachelor of Arts in Graphic Design from California College of the Arts.


Gabrielle Santa-Donato

Director and Lecturer at Life Design Studio

Gabrielle has spent the last four years working in the ins and outs of design thinking application at Stanford. She catalyzed and leads the Life Design Studio—a movement to bring life design to universities across the world. She is also a teaching lead with IDEO University. Her workview is to help people discover their unique learning potential. Over the past decade, she has trained professionals to use the design process in K12, higher ed, and in corporations locally and internationally. Gabrielle received her BA from Dartmouth College and her M.Ed. from Harvard.


Xin Xin

Senior Product Designer at One Medical

Xin Xin is a Senior Product Designer at One Medical, where the team is transforming healthcare by building an world-class primary care system that's high quality and accessible. Prior to that, she worked at IDEO on experiences ranging from the future of voting to a platform for sharing memories to improving the process of clinical trials. Her name in Chinese translates to “Spicy Happy”, which she aims live up to.

Elise Granados

Elise Granados

User Experience Design Manager at Airbnb

Elise Granados is a User Experience Design Manager at Airbnb in San Francisco where she focuses on leading a design team that builds tools and experiences for Airbnb’s hosting community. In her role, she oversees teams that address host concerns, and builds trust amongst a community of strangers. Previously, Elise was a Design Director at Odopod where she helped clients like Samsung, GoPro, and Sony build their brand and digital products. Prior to that, she worked at AKQA designing digital campaigns for Gap and Google. Elise has collaborated with companies of all shapes and sizes; each with the goal of finding the balance between beauty, function, and business goals. Elise holds a BFA in Graphic Design from San Jose State University. In her free time, Elise enjoys photographing her travels and working on her personal artwork.