Chapter 7: Risk and Return

A new venture that creates a novel solution to a problem will be subject to uncertainty of outcome. An action in an uncertain market is sure to experience a risk of delay or loss. It is the entrepreneur’s task to reduce and manage all risks as much as possible.

Attractive new ventures can be designed to grow as demand for their products increases. Furthermore, it is hoped that economies of scale will be experienced so that as demand and sales grow, the cost to produce a unit of product declines. Additionally, it is desirable to have economies of scope so that costs per unit decline due to the spreading of fixed costs over a wide range of products. Many industries established on a network format exhibit network economies resulting in a reinforcing characteristic leading to the emergence of an industry standard.