Identity Elements

Typography

Three fonts are recommended for use in Stanford communication: “Source Sans Pro”, "Source Serif Pro" and “Crimson Text.” Remember to treat the Stanford wordmark as artwork, it cannot be accurately reproduced by using a serif font (like Crimson Text, for example).


Identity Fonts

Source Sans Pro

Source Sans Pro should be used in unit signatures alongside the Stanford wordmark and should be used as a primary sans-serif font in your print, web and social media communications.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
  • Source Sans Pro Extra Light
  • Source Sans Pro Extra Light italic
  • Source Sans Pro Light
  • Source Sans Pro Light italic
  • Source Sans Pro
  • Source Sans Pro italic
  • Source Sans Pro Semibold
  • Source Sans Pro Semibold italic
  • Source Sans Pro Bold
  • Source Sans Pro Bold italic
  • Source Sans Pro Black
  • Source Sans Pro Black italic
Fallback fonts: News Gothic (sans serif), Gill Sans (sans serif)
Use for: Digital / Print

Download Source Sans Pro

Add this font to your website

Step One:

Copy this line into the </head> section of your web page:


Step Two:

The Google Web Fonts API will generate the necessary browser-specific CSS to use the fonts. All you need to do is add the font name to your CSS styles. For example:

Awesome, you're done!

Source Serif Pro

Source Serif Pro should be used in headlines and body copy as a primary serif font in your web and social media communications.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
  • Source Serif Pro Light
  • Source Serif Pro
  • Source Serif Pro Semibold
  • Source Serif Pro Bold
  • Source Serif Pro Black
Fallback fonts: News Gothic (sans serif), Gill Sans (sans serif)
Use for: Digital / Print

Download Source Serif Pro

Add this font to your website

Step One:

Copy this line into the </head> section of your web page:


Step Two:

The Google Web Fonts API will generate the necessary browser-specific CSS to use the fonts. All you need to do is add the font name to your CSS styles. For example:

Awesome, you're done!

Crimson Text

Crimson Text (also referred to sometimes as just “Crimson”) is a companion serif font for use in headlines for print communications.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()
  • Crimson Regular
  • Crimson Regular italic
  • Crimson Semi-Bold
  • Crimson Semi-Bold Italic
  • Crimson Bold
  • Crimson Bold italic
Fallback fonts: News Gothic (sans serif), Gill Sans (sans serif)
Use for: Print

Download Crimson Text

Add this font to your website

Step One:

Copy this line into the </head> section of your web page:


Step Two:

The Google Web Fonts API will generate the necessary browser-specific CSS to use the fonts. All you need to do is add the font name to your CSS styles. For example:

Awesome, you're done!

Last updated: 8/29/16
  • 02/1/17 - Launched new website and reorganized content. Added fallback fonts and use suggestions.