Design Entrepreneuring Studio

“What drives your desire and vision for your project?”

Ask this question at any stage of a project and you won’t hear formal outlines for how to build something new; instead you will hear stories.

Inspired by this finding, Barbara A. Karanian, Ph.D. and the co-founders of the Design Entrepreneuring Studio seek to break new ground by developing storytelling methodologies to help engineers, designers, and leaders make connections and real progress in their project and product development processes. We help designer’s overcome the chronic and well-documented problems in the invention process. We facilitate real progress for times when the designer hits roadblocks or gets stuck returning to the same idea, striving to move from insight to action. Story is one dimension. Storytelling is rapid prototyping. It provokes innovation, drives new design elements and creates shared vision for transformative culture impact.