The Innovator's DNA
- The Innovator's DNA (HBS course materials)
- An Entrepreneur's New Product Development Journey (HBS course materials)
This case tracks the new product development process undertaken by Gauri
Nanda, the founder and CEO of Nanda Home, as she ventures to innovate
beyond her initial product launches. Having achieved commercial success
with her first product Clocky, a roll away alarm clock that owners
interacted with in a way they found functionally and emotionally
appealing, and after two extensions of the line, Nanda thought it was
time to design, develop and market another item that would solve an
everyday problem with lifelike charm. She wanted to create a clock that
would appeal to children and their parents by facilitating kids' going
to sleep and waking up routines. However, there were several factors
Nanda had to grapple with before she could commit to final manufacturing
design and development. Did she conduct sufficient market research to
verify the desire for the ‘Clockiddie' concept and the features planned?
Were her assumptions about parents and kids valid to suggest the
product would be in high demand once launched? Could she keep a premium
price point in a consumer market that was trending downward in
willingness to pay? Should she cut back on differentiating features to
reduce costs and price? Or could the product be engineered under current
specifications to an acceptable cost of goods and retail price point?
These decisions had to be made soon so that the product could be
launched to meet the back to school buying period.
- What was Gauri Nanda’s design
process like for the Clocky?
- Was the design process different for the Clockiddie?
- What factors does Nanda consider in the design process? Why?
- What are your predictions for the
success of Clockiddie?
- How successful has the company
been so far?
- Rate Nanda home on vision,
strategy, execution, team, and results.
- What are your recommendations for Nanda Home's continued success?