EE204: Business Management for
Electrical Engineers and Computer Scientists



EE204 Assignment Syllabus

 

All assignments are listed in the following table. Cases, Required Readings, and Recommended Readings can be purchased directly from Harvard Business School. Students are responsible for preparing both the cases and the readings listed for each class. Web links lead to the actual assignments and supplemental readings for each date. Assignments list specific questions which students should be prepared to answer in class.

For those of you visiting this web site who wish to read the cases or articles, they can be purchased online at Harvard Business School Publishing (see "Course Reader" below).

Students with documented disabilities

Students who may need an academic accommodation based on the impact of a disability must initiate the request with the Student Disability Resource Center (SDRC) located within the Office of Accessible Education (OAE). SDRC staff will evaluate the request with required documentation, recommend reasonable accommodations, and prepare an Accommodation Letter for faculty dated in the current quarter in which the request is being made.

Students should contact the SDRC as soon as possible since timely notice is needed to coordinate accommodations. The OAE is located at 563 Salvatierra Walk (phone: 723-1066, 723-1067 TTY).

Upcoming Events

 

lOOK HERE FOR WEEKLY SPECIAL EVENTS ON CAMPUS RELEVANT TO THE COURSE AND CASES WE DISCUSS

Course Readers

The EE204 course reader is available for purchase through Harvard Business Publishing. The cost of the course reader is aproximately $135. We ask that students respect the publisher's copyright policies and purchase his/her own copy of the reading materials for the class.

Full course (all 10 weeks): Available here

 

Date

Assignment

 

Readings

Case Studies

Notes

01

3/31/15 

Introduction
  1. Note to the Student: How to Study and Discuss Cases
  2. Review EE204 website
  1. Introductory Case: Mobile and the car (will be handed out in class)
 

02

4/02/15 

Strategy
  1. What Is Strategy?
  2. Price/Features Matrix
  1. Apple Inc.

03

4/07/15

Competitive Forces
  1. The Five Competitive Forces That Shape Strategy
  2. Product Lifecycle
  1. Nintendo: Disruptor Being Disrupted

Class Reception and Team Building

5:30-7:30pm at the Stanford Faculty Club, Red Lounge 

Soft drinks, heavy appetizers

04

4/09/15

Disruptive Innovation
  1. Introduction: Why Good Companies Fail to Thrive in Fast-Moving Industries
  2. Note on Team Process
  • Digital Microscopy at Carl Zeiss: Managing Disruption
Back Bay Battery Simulation begins

05

4/14/15

Financial Statements
  1. Financial Statements: The Elements of Managerial Finance
  1. Financial Statement Analysis: Identify the Industry
Simulation update

Text Book Recommendation: Essentials of Accounting By Robert Anthony and Leslie Pearlman

  • Self-paced study of accounting.
  • 10-15 hours to complete.

06

4/16/15

Marketing Strategy
  1. Framework for Marketing Strategy Formulation
  2. Breakeven Volume
  3. Marketing Strategy Example
  1. Kiva the Disrupter
Simulation final results

07

4/21/15

Designing Breakthrough Products
  1. Designing Breakthrough Products
  1. Google Glass
 

08

4/23/15

Innovation Ecosystem
  1. Match Your Innovation Strategy to Your Innovation Ecosystem
  1. Tesla Motors (in 2013): Will Sparks Fly in the Automobile Industry?
 

09

4/28/15

Sales Management
  1. Personal Selling and Sales Management
  1. FormPrint Ortho500
 

10

4/30/15

Midterm Paper
  1. Written case analysis guidelines
  2. Grading criteria and scoring sheet
  1. Coursera
Group Written Assignment due at start of class (9am)

11

5/05/15

Emerging Markets
  1. Finding Great Ideas in Emerging Markets
  1. Logitech and the Mouse that Roared

 

12

5/07/15

Expanding a Business into the U.S.
  1. None
  1. The Journey West: Expanding a Chinese Business to the U.S.
 

13

5/12/15

Entrepreneurship-Recognizing and Shaping Opportunities
  1. Entrepreneurship Reading: Recognizing and Shaping Opportunities
  1. Blue River Technology A
The Startup Game:
Registration opens

14

5/14/15

Hiring Talent
  1. 21st Century Talent Spotting
  1. Simplex Solutions: Expanding the Entrepreneurial Team
The Startup Game:
Roles are assigned
 

15

5/19/15

Entrepreneurial Simulation - The Startup Game
  1. The Startup Game
  1. None
The Startup Game:
Simulation Day

16

5/21/15 

Scaling a Startup
  1. Scaling a Startup: People and Organizational Issues
  1. CloudFlare: Running Hot?

 


17

5/26/15

Company Culture
  1. Organizational Culture, Values and Fit in the Workplace
  1. Cypress Semiconductor: A Federation of Entrepreneurs
 

18

5/28/15

Final Paper
  1. Written case analysis guidelines
  2. Grading criteria and scoring sheet
  1. Microsoft

Final Written Assignment due at start of class (9am) 

19

6/02/15

Managing Oneself
  1. Managing Oneself
  2. Creating a Personal Brand & Networking

Class Party

5:30-7:30pm at McArthur Park

27 University Ave across from the CalTtain Station 

Beer, wine, soft drinks, heavy appetizers