Mktg 552

building innovative brands

with jennifer aaker + chris flink

david bordow + natalie kim + saul carlin

Spring 2014

MWF, May 5-16
GSB co-lab

Do you want to learn how to build
innovative brands?

MKTG 353, 4 Units, Letter grade | 2 Sections: Tu 1:15-4:15pm or Tu 4:30-7:30pm, Studio 1 | Enrollment limited to 44 per section

Building Innovative Brands is a hands-on two-week dive into how leading brands may leverage a Design Thinking approach to become ever more participatory, experiential and experimental.

Together, we will explore how leading organizations stoke conversations, co-create experiences, spark stories and build engaging relationships with consumers.

Inspired by provocative real-world examples and industry guests, diverse student teams will employ human-centered design methods to conceive of and visualize their own creative proposals for how a Stanford GSB program (IGNITE) could engage in innovative, brand-enhancing new ways. Teams will ultimately pitch their experience design concepts to the program leadership for feedback, consideration and potential real-world implementation by Stanford.
MKTG 552 | Spring 2014 | MWF, May 5-16 | GSB co-lab.  Final day is Stanford