A family with young children, perhaps they need space inside the car for a dog. Children upto the age of four (or x pounds) require a child seat in the back.

• What sort of things go on?
  • compartmentalized activities -- each child occupying themselves or the reinforcement of the divide between those in the front of the car or those in the rear.
  • DVD
  • Game console
  • Other "media" -- toys requiring storage

1. Parent talking to parent
2. children talking to other children/ child to child
3. child occupying itself
4. parent talking to children

Form of the entertainment (form-fit):

• movie narrative vs. games
• movie narrative vs. learning software
• ways in which media are/ software is situated

A hierarchy of car use:

• Car 1:
  • Local/ daily
  • Day trips
• Car 2:
  • Extended travel

In town store run

• Separate kids for 30 mins or so
• Get away, alleviate situation
• Car as home (from home)

Competitive comparison shopping?

• how to make the decision between Trader Joe's, Andronico's, and Target?
• list of needs
• importance of local knowledge and how it informs your choice
• what about notion of store 'transponders' and 'pop-up' announcements
• Role of Elasticity of Demand -- concept from Economics
• RFIDs

Quite important: how much resistance will there be from the Big Boys of major chain supermarkets to providing customers with as much information as possible? Studies done on supermarket layout strategies (disorientating; value of eye-level shelf etc.).

Long Distance

Local info beamed into the car?

• Tourist sites/ sites of historic interest
• amusement parks

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