Here are seven user roles arranged around types of travel:
Role One: Snowboarders | Role Two: Small Child | Role Three: Grandparents | Role Four: Urban Commuter | Role Five: Sales Rep | Role Six: Intermittent User | Role Seven: Trucker
The scenarios will be developed in Phase II and will involve a combination of technology, economic and socio-cultural trends along the roles people will take on in the car.
Scenario One | Scenario Two | Scenario Three | Scenario Four | Scenario Five | Scenario Six
To give an idea how the roles integrate with the bigger scenario complex, Chris f. has posted the powerpoint slides shown on June 8th: