(Note: Please add more here if you feel we need further points of clarification)

Technology trends and efficiency

Fuel cell tech and in car media. What effect will this have?

Communities of mobile media users

Media convergence: example of Microsoft

Car as office, working in the car on the way to work

Leasing arrangement trends

Carpooling: Agency who has the choice? Personal work and personal media usage verses group…

Car customization on-line—MiniUSA (Conclusions under summaries)

Dashboard interfaces, Mac.

Media futures, monitors in steering wheel, everything on the steering wheel. Lead users on mobile media. Voice recognition? Is there a solution? Sociology in the car, what voice do you hear in the car? Gesture recognition? Problematic in various ways.

Galileo, as an alternative system to US GPS systems…

Luxury car owners…

Convergences in media, catering to potentiality, fluid user contexts… Human illusion of control—placebo…

Problems with large inventories… Design everything around an open modular architecture… Ralph’s proposal…

Social trends

The graying of America… Cars…

Interviews, very useful. Reality check. Emergent way of coming up with ideas…

Imbed a sense of time into the interviews… Look back in time in the interviews. How has your relationship to your car changed over the last decades?

Heterogeneous interviews…

Where are the holes? Where do we go with the next set of interviews?

Dominate trends sections…

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