Really not a lot in here, they are clearly not counting on these readers being interested in cars. They also don’t seem to know who they should aim for, because each of these seems to aim for a slightly different demographic.

• infiniti G35 coupe, no real tagline. Shown in white with a facing page shadowed white-on-white discussion of the nature of white implying it is more colorful than color because it shows you off.
• bmw 3-series, no real tagline. Shown in third of a three-picture series of woman setting up on racing blocks. Fine text discusses performance characteristics, and luxury ‘perfection, quite possibly, perfected’.
• Chrysler town and country. Same ad as in InStyle tagline 'the most trusted minivan four years in a row'. this only mentions the safety features and the 'stow and go' seating convenience, and is probably aimed at mothers (because who else is really concerned about both safety and having minivan seating?)

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