In this TED Talk, Seth Godin ponders “idea diffusion” – the way that ideas spread and become successful products. He described how the TV advertisement-driven idea complex (mass marketing, “average products for average people”) has faded and is being taken over by creating “remarkable” products (from remarkable ideas, of course) and to “market” to the segment of the market containing innovators and early adopters. In this talk, Godin provides numerous humorous examples that get his point across – most notably including the purple cow, the Water Salad from Japan, and the town-center 55-foot high lava lamp in Soap Lake, WA.
His points about “idea diffusion” and “being remarkable” are extendable to youth creativity (although his examples are drawn from marketing and tend to be adult-oriented where success is measured by profits). In a culture where idea flow is usually from adult-to-student or parent-to-child, it is useful to promote the strategic concepts of “idea diffusion” and “being remarkable” to enable reverse flow and to be heard. It is also likely that these concepts already exist in the youth context (ie, from youth-to-youth), albeit in low volume, and it could be applied youth-to-adult as well. Raising the volume in the youth-to-youth (shall we call this Y2Y?) context would be consistent with the YCISL lessons, and we could look for opportunities and appropriate ways to accomplish this.
The video: http://www.ted.com/talks/seth_godin_on_sliced_bread.html
Seth Godin web site: http://www.sethgodin.com/sg/
There’s another Seth Godin video, this time from TED2009, at http://www.ted.com/talks/lang/eng/seth_godin_on_the_tribes_we_lead.html titled “The Tribes We Lead.” In the latter part of this talk, Godin says “You don’t need permission from people to lead them” and “They’re waiting, we’re waiting for you to show us where to go next.” He also says that “Being a leader gives you charisma.” These are powerful and persuasive notions, and are worth exploring in the YCIS context.