The Cigarette Citadels project, launched in September 2010, explores questions around the production of the six trillion cigarettes that are manufactured, packaged, and distributed by the tobacco industry every year. Its initial goal is to pinpoint all the factories worldwide, that produce cigarettes and provide basic facts about them. Until now, much global health research and intervention in the area of tobacco has focused on the consumer - addressing how one or another variable prompts people to take up or quit smoking, whether the cue for the consumer is biological, psychological, spatial, financial or symbolic. The Cigarette Citadels project directs attention in a different direction, away from the consumer, toward the surfeit of cigarette factories in the world and the profusion of harmful products they roll out. Data collection is ongoing, and over 400 factories have currently been identified with an exact location. In a first iteration those data are provided as placemarkers on a world map. In collaboration with the Spatial History Lab we use this material to explore different kinds of visualizations around the question of representation. How do factories picture themselves on websites? What is the message - explicit or implicit - that is being sent through images and text? How do factories represent themselves in the real world? What can we learn from the architecture of the buildings and their location?