By providing free and open-access online courses at a large scale, Massive Open Online Course (MOOC) platforms seek to innovate the business models of the traditional higher education industry. In a little over a year, Coursera had grown at a rapid rate to emerge as a leader of the MOOCs in terms of the number of student enrollments, courses, and partners. The case examines two aspects of these developments in the industry : (1) What choices did Coursera make that enabled it to grow so quickly? (2) In what ways did Coursera's success impact the success of is competitors, Udacity and edX? Would one player naturally come to dominate the industry, and if so, what choices should Coursera make to retain its market positioning?
You have been hired as a consultant by Coursera's Board of Directors
to prepare a detailed report analyzing the company’s current position
and recommending a plan to push the business forward and strengthen
its leadership position in the On Line Education market.
As part of your report, you should provide the Board with an assessment of the market, competition, timing, results to date, and team. They would also like your perspective on the financial impact of your recommendations in terms of profitability and timing of additional financing.
They want you to make recommendations to achieve the company goal of elevating the quality of education and being the market leading platform for delivery of instructional content to students.
Board has also asked you to include, as one of your exhibits, a
five-slide summary that can be use to present your findings at the next
board meeting. Note: These slides should be as simple as possible. All
exhibits in total count for 4/20 in the grading criteria.
NOTE: Only the facts presented in the case and linked to from this page should be used in your recommendation. This assures consistency of information and consistency in grading.
Submit the written assignment as described above. There is no other writeup due for this day of class.