Preface of Textbook
About the Textbook
About the Authors
Book Website at McGraw-Hill
DVD Contents
Stanford 1e Book Website
McGraw-Hill 1e Book Website
Book Contents
Table of Contents
Venture Opportunity, Concept and Strategy
Venture Formation and Planning
Functional Planning of the Venture
Financing and Building the Venture
  Business Plans (App. A)
  Case Studies (App. B)
Online Sources (App. C)
Sample Syllabus
Course Overview
Calendar of Sessions
Entrepreneurial Perspective
Idea or Opportunity
Gathering Resources
Managing Ventures
Entrepreneurship and You
Additional Resources
Schools Using This Textbook
Authors Blog


World Indigo was a company founded in 2003 with the aim of becoming a global wireless network operator that provided passengers onboard airplanes and ferries with access to text messaging (SMS), voice & Internet via their mobile phones.  It was a bi-locational start-up with its headquarters in Singapore and an office in Philadelphia, US. World Indigo is currently facing regulatory, operational and expansion challenges and decisions.

When should this case be discussed?

The World Indigo case presents the students with a number of key decision points for an early stage company. Regulatory and operational decisions remain around how to bring the product to market. Market expansion and partnering within a complex value chain are also relevant.

Teaching notes available in Instructors Section at

Relevant chapters and questions

Ch 3: Building a Competitive Advantage
Ch 4: Creating a Strategy
Ch 5: Innovation Strategies
Ch 6: Risk and Return
Ch 7: Venture Creation and the Business Plan
Ch 12: The New Enterprise Organization
Ch 15: Acquisitions, Mergers and Global Business
Ch 20: Leading a New Technology Venture to Success

1. What business is World Indigo in – mobile communication service, nanocell hardware, or both?

2. What should Yiping and Carlos do regarding their global expansion strategy in terms of specific geographies, industries, and customers?

3. What should be their strategy for alliances and partnerships (what types of partners and who should they approach first)?

4. Is this a complete team? If not, what should be their hiring priorities in the coming year.

5. What are some advantages and challenges of being a “Born Global” venture?

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