Preface of Textbook
About the Textbook
About the Authors
Book Website at McGraw-Hill
DVD Contents
Stanford 1e Book Website
McGraw-Hill 1e Book Website
Book Contents
Table of Contents
Venture Opportunity, Concept and Strategy
Venture Formation and Planning
Functional Planning of the Venture
Financing and Building the Venture
  Business Plans (App. A)
  Case Studies (App. B)
Online Sources (App. C)
Sample Syllabus
Course Overview
Calendar of Sessions
Entrepreneurial Perspective
Idea or Opportunity
Gathering Resources
Managing Ventures
Entrepreneurship and You
Additional Resources
Schools Using This Textbook
Authors Blog

Foreward (PDF)
Preface (PDF)
About the Authors
Errata 2e (PDF)
Part I : Venture Opportunity, Concept and Strategy
Chapter 1: Capitalism and the Technology Entrepreneur
Chapter 2: Opportunity and the Business Summary

Chapter 3: Building a Competitive Advantage
Chapter 4: Creating a Strategy
Chapter 5: Innovation Strategies
Part II : Venture Formation and Planning
Chapter 6: Risk and Return
Chapter 7 Venture Creation and the Business Plan
Chapter 8: Independent Versus Corporate Ventures
Chapter 9: Knowledge, Learning, and Design
Chapter 10: Legal Formation and Intellectual Property
Part III : Detailed Functional Planning for the Venture
Chapter 11: The Marketing and Sales Plan
Chapter 12: The New Enterprise Organization
Chapter 13: Acquiring, Organizing, and Managing Resources
Chapter 14: The Management of Operations
Chapter 15: Acquisitions, Mergers, and Global Business
Part IV : Financing and Building the Venture
Chapter 16: The Profit and Harvest Plan
Chapter 17: The Financial Plan
Chapter 18: Sources of Capital
Chapter 19: Presenting the Plan and Negotiating the Deal
Chapter 20: Leading a Technology Venture to Success
Appendix A: Business Plans
Appendix B: Case Studies
Appendix C: Online Sources
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