The creators of a new enterprise need to tell their story about the future of their business. A good story will motivate investors, employees, and partners. A well-told narrative plan, one that demonstrates a novel solution to an important problem, can be inspirational and motivational. Establishing credibility and trust through presentations of the new venture’s plan may lead to an investment. A short presentation of the plan (called a pitch) can help interest investors in seeing a more complete presentation. The 10-slide pitch, often delivered in an investor’s office or at a venture fair, may create the necessary interest from an investor. The negotiation of a deal with an investor is an important part of the process. One can cement the relationship or destroy it through the negotiation process. Often agreements with terms contingent upon performance may be appropriate. The integrated story and the business plan should show how the business solution would be profitable within a reasonable period. The investors are interested in a favorable return. They also want to sense that they will be partners with trustworthy, capable entrepreneurs.