Preface of Textbook
About the Textbook
About the Authors
Book Website at McGraw-Hill
DVD Contents
Stanford 1e Book Website
McGraw-Hill 1e Book Website
Book Contents
Table of Contents
Venture Opportunity, Concept and Strategy
Venture Formation and Planning
Functional Planning of the Venture
Financing and Building the Venture
  Business Plans (App. A)
  Case Studies (App. B)
Online Sources (App. C)
Sample Syllabus
Course Overview
Calendar of Sessions
Entrepreneurial Perspective
Idea or Opportunity
Gathering Resources
Managing Ventures
Entrepreneurship and You
Additional Resources
Schools Using This Textbook
Authors Blog

Module I: The Entrepreneurial Perspective
Week 1 Session 1 Lecture Course Overview
Session 2 Lecture Silcon Valley and Entrepreneurship Frameworks
Module II: Opportunity Recognition and Evaluation
Week 2 Session 3 Discussion Creativity and Improvisation
Workshop A Workshop   Workshop: Accounting
Session 4 Case Study From Idea to Opportunity I: Our First Case Study
Week 3 Session 5 Case Study From Idea to Opportunity II
Session 6 Lecture Entrepreneurial Marketing
Week 4 Session 7 Case Study Intellectual Property
Session 8 Case Study Negotiating Startup Challenges
Module III: Gathering Resources
Week 5 Session 9 Lecture Key Elements of Venture Finance & Teams
Workshop B Workshop   Workshop: Finance and Valuations
Session 10 Lecture Team Effectiveness
Week 6 Session 11 Case Study Venture Capital
Session 12 Case Study Recruiting and Rewards
Module IV: Managing Ventures
Week 7  Session 13 Case Study Entrepreneurial Leadership  
Workshop C Workshop   Workshop: Making Effective Presentations
Session 14 Case Study Initial Public Offerings (IPOs)
Week 8 Session 15 Case Study Mergers and Acquisitions (M&A)
Session 16 Case Study Social Entrepreneurship
Module V: Entrepreneurship and You
Week 9 Session 17 Discussion Group Presentations I
Session 18 Discussion Group Presentations II
Week 10 Session 19 Discussion Entrepreneurship and You
Session 20 Lecture Course Summary
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