Preface of Textbook
About the Textbook
About the Authors
Book Website at McGraw-Hill
DVD Contents
Stanford 1e Book Website
McGraw-Hill 1e Book Website
Book Contents
Table of Contents
Venture Opportunity, Concept and Strategy
Venture Formation and Planning
Functional Planning of the Venture
Financing and Building the Venture
  Business Plans (App. A)
  Case Studies (App. B)
Online Sources (App. C)
Sample Syllabus
Course Overview
Calendar of Sessions
Entrepreneurial Perspective
Idea or Opportunity
Gathering Resources
Managing Ventures
Entrepreneurship and You
Additional Resources
Schools Using This Textbook
Authors Blog

As a contrasting example to Yahoo!, we examine the case of Advanced Inhalation Research (AIR), a young biotech startup and the challenges specific to life science entrepreneurs. We will learn that the entrepreneur's vision and personal goals are important considerations.


Relevant Texbook Chapters


Discussion Questions

  1. What makes AIR an opportunity and not just a good idea? How will it make money?
  2. What are the major technology, market, team and financial risks of this venture?
  3. What are the advantages and disadvantages of each business model and funding option?
  4. How are life sciences startups different from information tehcnology startups?
  5. Should Edwards and McGuire sell the company to Alkermes? Why?
Primary Case Study: Advanced Inhalation Research
This case study describes the early start-up phase and development of Advanced Inhalation Research (AIR), a company engaged in the development of a new drug-delivery technology. Focuses on the risks, the steps taken to manage it, and the manner in which the company was financed. Also presents the situation of an acquisition offer.
Alternative Case Study: Biodiesel Inc.
Biodiesel Inc. is a mini-case study that involves three UC Davis students exploring an opportunity in biodiesel, an renewable organic product that can replace or complement original diesel fuel. The students come up with a business model starting with local producer's cooperatives.
Paul Yock: FDA and medicare
Entrepreneur, inventor and professor Paul Yock explains the two important contextual organizations affecting the life sciences industry. FDA and medicare have a huge influence on time to market and whether or not a life sciences idea can become an opportunity.
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