Preface of Textbook
About the Textbook
About the Authors
Book Website at McGraw-Hill
DVD Contents
Stanford 1e Book Website
McGraw-Hill 1e Book Website
Book Contents
Table of Contents
Venture Opportunity, Concept and Strategy
Venture Formation and Planning
Functional Planning of the Venture
Financing and Building the Venture
  Business Plans (App. A)
  Case Studies (App. B)
Online Sources (App. C)
Sample Syllabus
Course Overview
Calendar of Sessions
Entrepreneurial Perspective
Idea or Opportunity
Gathering Resources
Managing Ventures
Entrepreneurship and You
Additional Resources
Schools Using This Textbook
Authors Blog

Beyond new-found riches, the initial public offering (IPO) greatly affects the company and its stakeholders. It is but one of various potential 'exit strategies' that a startup may pursue, but the most commonly heralded by media. We look at BioTransplant decision process to 'go-IPO'.


Relevant Texbook Chapters


Discussion Questions

  1. What is an 'IPO'? How does it differ from other ways of funding a company?
  2. What are the key events prerequisite to an IPO?
  3. Why is the process for selling shares to the public so heavily regulated?
  4. How does an IPO impact the founders? The management? The private investors?
  5. What are the pros and cons to an IPO? What are BioTransplant's alternatives?
Main Case Study: BioTransplant - Initial Public Offering
Examines the decision to go public. BioTransplant is an early stage biotechnology company that must decide how to finance its research and development. The pros and cons of public offerings are analyzed versus alternative financing sources
Heidi Roizen: The advantages of profit
Profit is nature's way of showing you value. With bootstrapping, you are not beholden to anyone. VC (venture capital) funding is important too, but at the appropriate time.
Copyright 2004-2007 Stanford University. All Rights Reserved.